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News, innovation and perspective to drive your business – and your data forward.
Unlocking Success with Customer Data Platforms - How to Avoid a CDP Failure
Want Better Digital Decisioning? Start with Better Data
CDP projects are a challenge - Here’s the top 10 reasons CDP projects fail
Decoding CDP Vendor Claims: What You Need to Know
MRC Vegas 2024: 5 sessions we’re excited to attend
3 sessions we’re excited to attend at Shoptalk 2024
3 sessions we're looking forward to at ViVE 2024
What’s in store for retailers in 2024? We’ll find out at eTail West!
How retailers can capture more — and better! — consumer data
Hot takes for 2024: data capture and marketing trends
The FTC is coming for you — here's how to stay off their radar
5 gifts to give your retail shoppers this holiday season
What you need to know about CNAME workarounds and third-party cookies
How to get the right data in the right hands
Perfect the art of data science with a better data capture solution
Why marketers are frustrated with Google Analytics 4
A to D: Four steps to avoid analysis paralysis in digital analytics
Overcoming mobile data capture challenges to amplify personalization
Bots and marketing: The good, bad, and ugly
Bridging the connectivity gap: A story of two experiences
Is your CDP providing real-time or live-time data?
HIPAA and digital data collection: You've been warned!
How to harness the power of data: Insight from a data CEO
From Wrestling Dreams to Data-Driven Success: A CEO's Journey
Cross-channel identity is hard! Here's how to conquer it
What the heck is identity stitching? Roadmapping the consumer journey
How to fill your MarTech gaps and unlock the value of anonymous visitors
How to solve for anonymous visitors
Identity resolution: How to turn fragmented data into rich customer profiles
Data connectivity: The key to seamless experiences and improved conversions
Not getting your data when you need it? The truth about real-time vs. live-time
Unleashing the power of Celebrus: Enhance your Salesforce instance
From Chaos to Clarity: Tackling Data Quality Problems Head-On
How to amplify your marketing results with first-party data
Risky Business: The truth about PII and third-party applications
Close identity gaps to drive next-level growth
The impact of personalization: Is your marketing missing the mark?
Turning on the lights for retail identity resolution
Red flag: Your healthcare marketing vendor won’t sign a BAA!
Data gaps: Find and fix the missing links in your marketing strategy
Cross-domain identity resolution: Connecting the dots of your retail customer data
What's your data strategy? Exposing the gaps to amplify growth
What healthcare marketers need to know about HIPAA compliance and third-party trackers
How first-party data capture and data clean rooms work together to create targeted cx
Three steps for developing a data integrity audit and framework
How first-party data can mitigate the effects of 3rd party cookie deprecation
Make better data accessible to more people with Celebrus and Teradata VantageCloud Lake
The future of programmatic: How first-party data can transform your ROI
Optimize your loyalty program with the power of data
The five privacy personas and how to adapt to each
Walking the line between privacy and personalization
Turning anonymity into relevancy
4 ways to recession-proof your advertising spend with first-party data
Why marketers should focus on foundational tools like measurement and first-party data
The polar shift in privacy-first data
How to use your retail loyalty program to gather zero-party data
The fab four: Foundations of data quality for marketers
CDPs - the unsung hero of your MarTech stack
Make 2023 the year of the 'real' CDP!
No, your CRM isn't a CDP - and here's why
The (not-so-subtle) impact of real-time data in your legacy CDP
Is your first-party data really first-party?
Reality check: Tag management systems and data layers are out. Say hello to tag-free CDP
How to optimize personalization while still respecting consent
The future of data has arrived! Introducing no-party data
The four types of CDP (vendors) explained
Spoiler alert! What third-party vendors don't want you to know about first-party identity
How to capitalize on personalization in healthcare to improve patient experience
15 reasons first-party data is the future of personalization and growth
You built it, but they never came – Are your metrics lying to you?
Driving personalized CX for banking customers
5 tips to start your customer engagement transformation
5 essential steps to delivering a hyper-personalized customer experience
The death of 3rd party cookies doesn't mean the death of personalization
Moving the Celebrus brand forward
Data starved marketing stacks = wasted money
Are you struggling to deliver hyper-personalized customer moments?
MarTech ROI often disappoints ...here's why
Introducing our Profile Builder
Your data called - it wants to come home: Google Analytics violates GDPR
API connector: one dataset to connect them all
Leverage Automated Marketing Signals to achieve 1-to-1 personalization
Increase conversion 50%+ by understanding visitor sentiment online
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