Data Privacy and Compliance

Never compromise on customer privacy and security. Celebrus CDP maintains both to the highest standard, providing an end-to-end solution to manage customer consent and undertaking regular penetration testing to ISO27001 standards. This ensures the security of your first party customer data.


Protecting your customers’ PII data (personally identifiable information) is a top priority. Respecting privacy and consent choices is becoming increasingly challenging because of changing regulations. But it doesn’t have to be. Celebrus CDP is a first party data solution that makes life considerably easier for you to build trust and deliver outstanding customer experience. Why?

  • Your obligations under global data and privacy regulations are automatically fulfilled e.g.
    • EU General Data Protection Regulation (GDPR),
    • California Consumer Privacy Act (CCPA) and the recently enhanced
    • California Privacy Rights Act (CPRA)
    • APEC Privacy Framework. The Asia-Pacific Economic Cooperation (APEC)
  • No third party tracking cookies are needed
  • Zero impact from Apple’s Intelligent Tracking Prevention (ITP) or other browser restrictions
  • You always have access to ALL the data because absolutely no tagging is required

These benefits make it effortless for you to balance data privacy and data security and keep you 100% compliant and in control of our customer data at all times.

Consent Management

Celebrus CDP captures and maintains customer consent preferences in real-time across all your digital channels.

We make it easy for you to:

  • Respect their consent choices
  • Comply with customer requests to opt-out of sharing their personal information with third parties
  • Share consent and permissions with any of your enterprise applications
  • Enjoy increased transparency and control of your customers’ data

Secure data management

With D4t4 Solutions, data security goes hand in hand with data privacy. Celebrus CDP is regularly penetration tested and subjected to rigorous ethical hacking.

We always treat customers as people first: making sure that customer data is impregnable is our priority. With the peace of mind that that brings, you can focus on creating brilliant customer experiences.

First party vs 3rd party cookie management

A common problem with most companies using 3rd party cookies is that returning users will be logged out after more than 7 days: Leading to a fragmented user experience.

Using a first-party data solution like a CDP, on the other hand, enables you to capture and store first-party cookie data and link it to all interactions on other platforms, such as your website, CRM, social media, or app.

Celebrus CDP is a true first-party solution that is installed within the client’s controlled environment: By not using data tagging, Celebrus can fully operate even when browsers impose limits on third-party, cookie-based tracking, e.g. Apple’s ITP protocol. This enables you to capture granular information that complies with regulations in place today at both the browser and legislative levels.

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Capture Legitimate Interest

Fraudsters can capitalize on data privacy legislation by opting out of data capture when they visit your digital channels, but that does not mean that they can get away with it.

Celebrus CDP helps to limit losses to your company and prevent customers from suffering undue loss by detecting signs of fraud before it happens. The system captures the exact same customer data in two parallel data streams: one collects Legitimate Interest data that is only used for fraud detection, and the other collects Behavioral Data used for marketing purposes.

By maintaining two distinct data sets, signals of fraudulent activity can be identified in milliseconds, while regulatory compliance is maintained the entire time.


To comply with GDPR, your company needs to have a legitimate interest in and reason for data collection and use. Customers’ data can only be used in ways they would reasonably expect, with minimal impact on privacy.

Are your data privacy and compliance processes up to scratch?

Discover how Celebrus CDP delivers a secure and compliant, yet comprehensive, customer view.

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