Skip to content

CELEBRUS DATA PLATFORM

The only platform with true, instant identity resolution

One platform provides a complete, continuous view of your customers for the most powerful marketing, fraud prevention, and analytics.

 

smiling woman
Company Name
Company Name
Company Name
Company Name
Company Name
Company Name

AI-powered data model out of the box.

Celebrus delivers what no customer data platform (CDP) can: instant, compliant, first-party data from all of your channels.

Get the Celebrus Advantage. Save upwards of 80% on data management year one.

Find out why our customers are seeing huge savings, better data, and increased ROI.

Understanding how the individual components of a campaign perform with a specific target audience is not possible with most web analytics software suites, which predominantly focus on the last visit or a single session. Celebrus provides an ability to combine customer journey history across all of their website visits; this provides a detailed context and uncovers far more data about the customer and the route they chose to conversion.

Leading National Insurance Company

Own Your Data: Built-in Compliance & Consent Management You Can Trust

Company Name
Company Name
Company Name
Company Name
Company Name

Data Platform (CDP) FAQs

What is a data platform, how it benefits your business, and why Celebrus outperforms traditional CDPs

What is a Customer Data Platform (CDP)?
A Customer Data Platform (CDP) is a behavioral data management platform that unifies first-party customer data from multiple touchpoints—including websites, mobile apps, social media, and offline interactions—into a single source of truth. This unified system helps organizations create personalized customer experiences, ensure data privacy compliance under GDPR and CCPA, and power real-time data activation for marketing, analytics, and decision-making.
What is a CDP vs CRM?

While both manage customer data, a CRM (Customer Relationship Management) system focuses on managing direct sales and service interactions, whereas a CDP integrates behavioral, transactional, and demographic data across all customer touchpoints. 

A CDP offers a unified customer profile and real-time insights that enable personalized marketing and data activation, whereas a CRM primarily manages contact-level engagement history.

What is the difference between a data platform and a customer data platform?

A data platform provides general data storage and processing capabilities—such as a data warehouse or data lake—used for large-scale data integration and analytics.

A customer data platform (CDP) is purpose-built for customer data management, combining data ingestion, identity resolution, and orchestration to provide a unified view of the customer and streamline marketing workflows and campaigns.

How does a customer data platform work?

A CDP collects and ingests customer data from multiple sources—such as websites, apps, and CRM systems—then cleans, unifies, and stores it as single customer views.

Using identity resolution and data governance tools, CDPs ensure data quality and compliance with privacy regulations. This unified data can then be activated across marketing platforms, e-commerce systems, and Salesforce to deliver personalized, omnichannel experiences.

Are CDPs the same as DMPs?
No. A DMP (Data Management Platform) typically handles third-party data for advertising campaigns, whereas a CDP focuses on first-party data that identifies individual customers. CDPs create persistent, privacy-compliant customer profiles, enabling personalized experiences and customer insights, while DMPs rely on anonymous audience segments for ad targeting.
How to choose the right CDP for you?

Selecting the right CDP provider depends on your data ecosystem, business goals, and compliance requirements.

Key factors include:

  • Ability to unify data from all sources and silos
  • Real-time orchestration and activation capabilities
  • Strong data governance and privacy regulation compliance
  • Integration with existing marketing technology, CRM, and Salesforce
  • Transparent pricing and proven scalability

Celebrus, for instance, provides a first-party data platform that delivers real-time data activation, identity resolution, and behavioral insights—without reliance on third-party cookies.

What are the benefits of using a data platform?

A modern data platform enables businesses to:

  • Create unified customer profiles across touchpoints
  • Improve data quality and reduce data silos
  • Drive personalized marketing and customer segmentation
  • Ensure data privacy under GDPR and CCPA
  • Enable real-time activation and AI-powered insights

CDPs turn fragmented data into actionable intelligence, empowering marketing teams to enhance customer engagement and lifecycle management.

What benefits can a data platform provide to my business?

A customer data platform helps marketing teams streamline campaign orchestration, increase efficiency, and deliver personalized experiences that improve customer loyalty and retention.

By providing a single view of the customer, businesses can optimize marketing automation workflows, measure customer lifetime value, and improve return on marketing investment (ROMI).

Why is a customer data platform important for marketing?

A CDP empowers marketers to leverage unified data for precise audience segmentation and activation across omnichannel experiences.

It enhances data-driven decision-making, ensures compliance with privacy regulations, and supports real-time personalization that boosts engagement and conversion rates.

By integrating seamlessly with marketing automation platforms, a CDP helps brands achieve a streamlined view of the customer and consistently deliver personalized customer journeys.

What makes Celebrus different from traditional CDPs?
Unlike traditional customer data platforms that rely on manual tagging and batch processing, Celebrus automatically captures 100% of customer interactions in real time without any implementation complexity. Our patented technology delivers instant identity resolution and same-session personalization that legacy platforms simply cannot match.

Better than a CDP.

Fix your data gaps, augment the tech you already have in place, and maximize your return on investment —never miss an opportunity again.