Celebrus CDP for Healthcare
Hyper-personalize patient interaction
Medical records, patient PII, and interaction data are often siloed among digital business systems. Hospitals and healthcare systems lose millions in revenue and reputation because of these incomplete patient views due to data gaps.
Capturing compliant interaction and PHI data, without the hassle of browser-imposed tracking restrictions, allows for true hyper-personalization of the patient experience. Celebrus CDP instantly activates multi-channel data, optimizing decisioning technologies to drive higher investment recognition and a connected patient experience.
Create a single patient view
Combined cross-channel data from sources like patient websites and portals, mobile apps, and specialized IoT devices like smartwatches and personal health trackers gives healthcare institutions the most comprehensive single patient view available.
Utilizing a personalized view, healthcare organizations can provide unique experiences otherwise unavailable to patients, increasing patient loyalty and personifying their mission and duty of care.
Optimize ROAS in real-time
Healthcare marketing and data scientists often lack the digital data required to build attribution models and identify optimization opportunities within the patient lifecycle. The result: overspending due to missed revenue opportunities.
The comprehensive data collection, contextualization and activation capabilities of Celebrus CDP feeds analytics platforms, providing the necessary insight to improve campaign performance, optimize ROAS and increase conversions.