Skip to content

Blog

News, innovation and perspective to drive your business – and your data forward.

crm-isnt-cdp

No, your CRM isn't a CDP - and here's why

CRM (Customer Relationship Management) and CDP (Customer Data Platform) are two of the most well-known management systems for customer data. While they share some overlap, including the promise to eliminate data silos, the two are very different in scope. The characteristics of these solutions also... read more

Celebrus has focused on delivering advancements in data-first technologies for over 23 years. 

Celebrus continues to innovate to provide customers with the data capture and connections needed to power analytics and activate cross-channel experiences.