The Celebrus Identity Graph
The Celebrus identity framework layers a first-party identity graph, complete with various 1st, 2nd, and third-party identifiers, on top of the Celebrus data model. Combined with the Celebrus Profile Builder, Celebrus offers the most comprehensive and accurate Identity solution in the marketplace today.
The first-party, real-time approach of the Celebrus identity graph enables identification of channel visitors within milliseconds, ensuring decisioning systems have the data needed to identify visitors and validate transactions, regardless of user authentication. Go beyond what happened in a single moment – Celebrus informs fraud prevention with complete history and context combined with real-time behavioral insights and risk signals.
When you know who your customers are...you know who they're not.
Neutralize fraud in real-time
Every one of your fraud teams is using different technologies to detect and manage fraud – and each of these have models that can benefit from the level of data Celebrus provides.
The power of Celebrus enables real-time connections across existing fraud systems, using and improving the outcome of existing fraud models, reducing false positives, uncovering more fraud, and enabling intervention before the fraud takes place.
Identify and authenticate users based on behavior
Individuals exhibit unique behaviors – whether legitimate or not. Behavioral biometrics like swipe direction, typing speed, and push pressure provide valuable data to enhance scoring models.
Celebrus captures behavioral biometrics data and layers it on top of our robust identity graph for an even clearer picture of identity. Leveraging connected data fuels detailed individual profiles of known legitimate and deceptive behaviors to identify fraudulent behavior in real-time.
Eliminate silos for comprehensive fraud prevention
In a typical organization, every fraud type has a different system, and none of them share the data. Celebrus breaks down data silos via a single source of truth for identity and contextualization. Celebrus captures the data from all these systems and compiles it to find patterns and provide full transparency. Celebrus can also intervene in real-time because it’s embedded directly within the website or app.
Immune to browser restrictions
A true first-party fraud defense solution, Celebrus is unaffected by browser restrictions and high-risk data transfer. The organization controls all their own data, within their own infrastructure, so robust identity profiles can be created leveraging PII, behavioral data, and link analysis.
Celebrus persists profiles for anonymous browsers, merging anonymous and authenticated profiles as the Celebrus identity graph connects and matches identifiers. No more fraudsters slipping through the cracks.
Full ownership for full transparency
Fraud systems from other vendors use a black-box approach that makes unifying identity impossible. Not only does this prohibit real-time intervention, it means all you get is a score with no context - and no ability to leverage the data across the organization.
The Celebrus identity graph facilitates fraud prevention for all types – from RAT fraud to scams to application fraud and APP scams, providing a single source of truth and a depth of data that delivers better results and full accountability.