Case Study - Multi-brand retailer prevents £1M in identity theft fraud

Celebrus is deployed across all the retailer’s brand websites. They were already benefiting from the immense value provided by the data and the ability to build and persist identity for marketing, so why not use it to combat identity fraud as well?

The fraud analytics teams reviewed known cases of identity theft relating to new accounts. They looked for patterns in digital account opening data and used that to inform their fraud prevention strategy.

Celebrus’ first-party, cross-domain data capture provides a consistent data stream across their multiple brand websites, while individual-level data provides all the attributes needed for live-time fraud analysis.