Skip to content

Case Study - Multi-brand retailer prevents £1M in identity theft fraud

retail-fraud-prevention-case-banner

£1M

in customer fraud quickly identified and mitigated

M's

Multiple identity theft traceable in minutes

A multi-brand retailer wanted to minimize fraud. They knew they were struggling with identity theft issues, but it was difficult to pinpoint. For known fraud types, a lack of live-time data prevented early detection of new cases.

Solution

Celebrus is deployed across all the retailer’s brand websites. They were already benefiting from the immense value provided by the data and the ability to build and persist identity for marketing, so why not use it to combat identity fraud as well?

The fraud analytics teams reviewed known cases of identity theft relating to new accounts. They looked for patterns in digital account opening data and used that to inform their fraud prevention strategy.

Celebrus’ first-party, cross-domain data capture provides a consistent data stream across their multiple brand websites, while individual-level data provides all the attributes needed for live-time fraud analysis.

retail-fraud-prevention-case

Results


  • Known fraud patterns flagged in live-time, before goods are released
  • £1M in customer fraud identified and mitigated
  • Cross-brand customer fraud identified and mitigated
  • Cases of multiple identity theft traceable in minutes

£1M

in customer fraud quickly identified and mitigated

Ms

Multiple identity theft traceable in minutes