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Cost savings and business benefits enabled by real-time data and decisioning

A total economic impact study of Celebrus by Forrester

Poor quality data is an increasing challenge as organizations continue to add layers to their IT and marketing tech stacks, particularly in relation to customer data. Customer data platforms (CDPs) address this challenge by consolidating and integrating data from multiple sources to create a single, trusted repository that supplies accurate customer data to both analytical and operational systems. 

Celebrus, owned and developed by D4t4 Solutions, and Dell EMC commissioned Forrester Consulting to conduct a Total Economic Impactâ„¢ (TEI) study and examine
the potential return on investment (ROI) enterprises may realize by deploying Celebrus. The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of Celebrus on their organizations.

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Key findings

  • Customers experienced sales lift from increased personalization by capturing real-time engagement across channels
  • Data tagging costs were eliminated by using a single line of code to collect customer interaction data across touch points
  • Customer satisfaction and loyalty were increased with 1-to-1 messaging