Skip to content
Contact us

Celebrus Blog

 Drive your business & your data forward

Celebrus Predictions 2026
Blog
Fraud
Marketing
Digital Identity

2026 Marketing Trends: AI, Real-Time Identity & First-Party Data Predictions Every Brand Must Prepare For
The 12 Days of Data Analytics: Unwrap Real-Time Customer Intelligence
Blog
Fraud
Marketing
Digital Identity

12 Days of Data Analytics: Your Holiday Guide to Better Data and Analytics
The Future of Fraud Prevention Playbook
Blog
Fraud
Digital Identity

The Digital Identity Playbook: How to Beat Fraudsters with Real-Time Identity Resolution
5 Ways to Protect Your Business from Holiday Scams and Fraud
Blog
Fraud

5 Ways to Protect Your Business from Holiday Scams and Fraud
How to Choose a Customer Data Platform (CDP)
Blog
Marketing
Digital Identity

How to Choose a Customer Data Platform (CDP)
How to Fix Your Marketing Automation
Blog
Marketing
Digital Identity

How to Fix Your Marketing Automation: The 3 Pillars You’re Missing
Navigating Customer Journeys in the Age of AI
Blog
Marketing
Digital Identity

3 Ways to Future-Proof Your Customer Experience with AI
How Hospitality Brands Can Reclaim Abandoned Bookings and Drive More Revenue
Blog
Marketing
Digital Identity

How Travel and Hospitality Brands Can Reclaim Abandoned Bookings and Drive More Revenue
Four Hurdles That Stop Your CDP From Delivering True Real-Time Data
Blog
Marketing
Digital Identity

Four Hurdles That Stop Your CDP From Delivering True Real-Time Data
Comparison chart of leading CDPs showing Celebrus outperforming competitors in real-time customer data, AI readiness, and identity resolution.
Blog
Marketing
Digital Identity

2025 CDP Benchmark Report: How Leading CDPs Compare
Harness AI for fraud prevention
Blog
Fraud
Digital Identity

Is AI a Game-Changer or Just a Buzzword in Fraud Detection?
Real-time data and digital identity network illustration – modern data platform concept
Blog
Marketing
Digital Identity

Modern Data Platforms: Key Capabilities for Better Customer Data
The Hidden Costs and Failings of CDPs
Blog
Marketing
Digital Identity

The Hidden Costs and Failings of CDPs
Legacy CDPs vs. Modern Data Platforms
Blog
Marketing
Digital Identity

Legacy CDPs vs. Modern Data Platforms: Why First-Party Data Wins
How customer data platform (CDP) failures hurt customer journey analytics
Blog
Marketing

The CDP Reckoning: 3 Ways Your Customer Data Platform Is Failing Your Business (And How to Fix It Now)
Celebrus: The Platform That Future-Proofs Your Data Strategy
Blog
Celebrus

Celebrus: The Platform That Future-Proofs Your Data Strategy
Meet the king of data at PegaWorld 2025
Blog
Marketing
Integrations

Celebrus + Pega: Solving the Data Problems That Hold You Back
quality data
Blog
Fraud
Marketing

How Quality Data Powers Better Personalization, Security, and Fraud Prevention
3 Ways to Amp Up Your Fraud Prevention & Why Traditional Tactics Fall Short
Blog
Fraud

3 Ways to Amp Up Your Fraud Prevention & Why Traditional Tactics Fall Short
Celebrus + OnMarc Case Studies: How to better understand customer behavior
Blog
Marketing
Integrations

How to Better Understand Customer Behavior with Celebrus + OnMarc
Compliance, AI, and the Shift to First-Party Data – Are You Ready?
Blog
Celebrus

Compliance, AI, and the Shift to First-Party Data – Are You Ready?
2024 Year in Review: What Marketers Need to Know
Blog
Marketing

2024 Year in Review: What Marketers Need to Know
healthcare patient experience PX
Blog
Marketing
Digital Identity

3 Ways to Improve Your Healthcare Patient Experience
Celebrus + Braze
Blog
Celebrus
Integrations

Celebrus Joins Braze Alloys Partner Program
digital identity anonymized data
Blog
Marketing
Digital Identity

Keeping Data Analytics Bright in a Privacy-First Era
Quick Answers to Big Topics in Digital Marketing from the MarTech Summit London
Blog
Marketing

Quick Answers to Big Topics in Digital Marketing from the MarTech Summit London
Celebrus and Optimizely Join Forces to Transform Data-Driven Personalization and Identity in Digital Experiences
Blog
Celebrus
Integrations

Celebrus and Optimizely Join Forces to Transform Data-Driven Personalization and Identity in Digital Experiences
The Hidden Cost of Fraud: How Insurers Can Save Billions
Blog
Fraud

The Hidden Cost of Fraud: How Insurers Can Save Billions
3 Takeaways from Teradata’s Possible 2024 Conference
Blog
Integrations

3 Takeaways from Teradata’s Possible 2024 Conference
Celebrus + OnMarc: Revolutionizing Fraud Prevention
Blog
Integrations

Celebrus + OnMarc: Revolutionizing Fraud Prevention
What You Need to Know About Evolving Fraud Prevention
Blog
Fraud

What You Need to Know About Evolving Fraud Prevention
Rethinking Tagging & Cookies
Blog
Marketing

Rethinking Tagging & Cookies
woman at desk looking at CDP analytics
Blog
Customer Data
Marketing & Advertising

What Is a CDP?
world of advertising
Blog
Marketing

How to Spend Wiser in Advertising: Fix Your Data
Why your brand can't afford free digital analytics tools
Blog
Marketing

Upgrade Your Digital Analytics — Why Your Brand Can't Afford 'Free'
How to Avoid a Failed CDP Project Implementation
Blog
Digital Identity

Unlocking Success with Customer Data Platforms - How to Avoid a CDP Failure
Better Digital Decisioning Starts with Better Data
Blog
Digital Identity

Want Better Digital Decisioning? Start with Better Data
Reasons CDP Projects Fail and Why CDP Implementations Fail
Blog
Marketing

CDP Projects Are a Challenge - Here’s the Top 10 Reasons CDP Projects Fail
data-capture-vendor-claims-frustration
Blog
Marketing

Decoding CDP Vendor Claims: What You Need to Know 
MRC Vegas 2024: 5 Sessions We’re Excited to Attend
Blog
Fraud

MRC Vegas 2024: 5 Sessions We’re Excited to Attend
3 Sessions We’re Excited to Attend at Shoptalk 2024
Blog
Marketing

3 Sessions We’re Excited to Attend at Shoptalk 2024
vive-2024-digital-healthcare-conference-data-sessions
Blog
Marketing

3 sessions we're looking forward to at ViVE 2024
etail-west-2024-sessions-data-retail
Blog
Marketing

What’s in Store for Retailers in 2024? We’ll Find Out at eTail West!
how-retailers-can-capture-better-data
Blog
Marketing

How Retailers Can Capture More — and Better! — Consumer Data
2024-fraud-trends
Blog
Fraud

2024's Top Fraud Trends to Watch
data-marketing-trends-2024
Blog
Marketing

Hot Takes for 2024: Data Capture and Marketing Trends
How to protect your banking customers from romance scams
Blog
Fraud

How to protect your banking customers from romance scams
FTC-compliance
Blog
Marketing

The FTC is Coming for You — Here's How to Stay Off Their Radar
retailers-marketplaces-holiday-shopping-scams
Blog
Fraud

How Retailers and Marketplaces Can Combat Holiday Shopping Scams
Data-driven-gifts-retail-holidays
Blog
Marketing

5 gifts to give your retail shoppers this holiday season
Bad-bots-retail-holidays
Blog
Fraud

Don’t let bad bots ruin your retail holiday season
fraudulent-chargebacks-airlines
Blog
Fraud

Safeguarding Airlines Against Fraudulent Chargebacks
CNAME-workarounds-ITP-third-party-cookies
Blog
Marketing

What You Need to Know About CNAME Workarounds and Third-Party Cookies
business-bot-detection-fraud
Blog
Fraud

Fraudulent bots: What businesses need to know about bot detection
right-data-right-hands
Blog
Marketing

How to Get the Right Data in the Right Hands
ato-fraud
Blog
Fraud

How to win the fight against ATO fraud
impersonation-scam-fraud-prevention
Blog
Fraud

Accurately detect impersonation scams to protect CX
art-of-data-science
Blog
Marketing

Perfect the Art of Data Science With a Better Data Capture Solution
Why Marketers Are Frustrated With Google Analytics 4
Blog
Marketing

Why Marketers Are Frustrated With Google Analytics 4
bot-detection-fraud-prevention
Blog
Fraud

What is Bot Detection in Fraud Prevention?
A to D: Four steps to avoid analysis paralysis in digital analytics
Blog
Marketing

A to D: Four steps to avoid analysis paralysis in digital analytics
behavioral-biometrics-behavioral-analytics
Blog
Fraud

Behavioral Biometrics vs. Behavioral Analytics in Fraud Prevention
mobile-data-challenges
Blog
Digital Identity

Overcoming Mobile Data Capture Challenges to Amplify Personalization
insurance-fraud-defense
Blog
Fraud

Insurance Fraud: The Best Defense is a Good Offense
bots-in-marketing
Blog
Fraud

Bots and Marketing: The Good, Bad, and Ugly
fraud-starts-before-login
Blog
Fraud

Fraud Starts BEFORE the Login — Your Data Capture Should Too
bridge-connectivity-gap
Blog
Digital Identity

Bridging the Connectivity Gap: A Story of Two Experiences
outsmart-bad-fraud-bots
Blog
Fraud

Bad Bots Have Landed...and They're Disrupting Your Fraud Solution
real-time-live-time-cdp
Blog
Marketing

Is Your CDP Providing Real-Time or Live-Time Data?
hipaa-compliant-data-collection
Blog
Marketing

HIPAA and Digital Data Collection: You've Been Warned!
power-of-data-ceo-perspective
Blog
Celebrus

How to Harness the Power of Data: Insight From a Data CEO
cross-channel-identity
Blog
Digital Identity

Cross-channel identity is hard! Here's how to conquer it
merchant-fraud-loss-prevention
Blog
Fraud

How to combat merchant fraud loss: Visa’s Compelling Evidence 3.0
identity-stitching-id-resolution
Blog
Digital Identity

What the Heck is Identity Stitching? Roadmapping the Consumer Journey
solve-gaps-martech-identity-resolution
Blog
Marketing

How to fill your MarTech gaps and unlock the value of anonymous visitors
contextual-fraud-prevention
Blog
Fraud

Bank one, fraudster zero: Contextual fraud prevention for the win!
solve-anonymous-identity
Blog
Digital Identity

How to solve for anonymous visitors
reduce-app-scam-reimbursement
Blog
Fraud

APP scam reimbursement: Reduce your risk with behavioral biometrics
magic-of-identity-resolution
Blog
Digital Identity

Identity Resolution: How to Turn Fragmented Data into Rich Customer Profiles
payment-fraud-risk
Blog
Fraud

Payment Fraud Is Your Biggest Risk — And Crypto Has Nothing To Do With It
data-connectivity-gaps
Blog
Marketing

Data connectivity: The key to seamless experiences and improved conversions
live-time-vs-real-time-data
Blog
Marketing

Not Getting Your Data When You Need It? The Truth About Real-Time vs. Live-Time
don't-let-fraudsters-slip-through-holes
Blog
Fraud

Don't Let Fraudsters Slip Through the Holes in Your Data and Identity Resolution
unleash-power-of-celebrus-cdi-for-salesforce
Blog
Celebrus
Integrations

Unleashing the Power of Celebrus: Enhance Your Salesforce Instance
tackling-data-quality-problems
Blog
Marketing

From Chaos to Clarity: Tackling Data Quality Problems Head-On
ethics-behavioral-biometrics
Blog
Fraud

Are behavioral biometrics an ethical solution for identity verification?
amplify-marketing-first-party-data
Blog
Marketing

How to amplify your marketing results with first-party data
PII-third-party-risk
Blog
Marketing

Risky Business: The Truth About PII and Third-Party Applications
fraud-pest-control
Blog
Fraud

Fraud Pest Control: Plug the Holes in Your Data and Identity Resolution
close-identity-gaps-drive-growth
Blog
Digital Identity

Close Identity Gaps to Drive Next-Level Growth
personalization-missing-mark
Blog
Marketing

The impact of personalization: Is your marketing missing the mark?
biometrics-fraud-prevention
Blog
Fraud

Biometrics vs. behavioral biometrics in fraud prevention
retail-identity-resolution
Blog
Digital Identity

Turning on the lights for retail identity resolution
healthcare-marketing-hipaa-baa
Blog
Marketing

Red Flag: Your Healthcare Marketing Vendor Won’t Sign a BAA!
Data Gaps: Find and Fix the Missing Links in Your Marketing Strategy
Blog
Marketing

Data Gaps: Find and Fix the Missing Links in Your Marketing Strategy
cross-domain-identity-resolution
Blog
Digital Identity

Cross-domain identity resolution: Connecting the dots of your retail customer data
strategy-expose-data-gaps
Blog
Digital Identity

What's Your Data Strategy? Exposing the Gaps to Amplify Growth
prevent-app-fraud-scams
Blog
Fraud

Preventing Authorized Push Payment (APP) Scams to Defy the Odds
healthcare-marketing-hipaa-trackers
Blog
Marketing

What healthcare marketers need to know about HIPAA compliance and third-party trackers
data-clean-rooms-first-party-data-cx
Blog
Marketing

How first-party data capture and data clean rooms work together to create targeted cx
defend-against-evolving-fraud-attacks
Blog
Fraud

6 Ways to Defend Against Evolving Cyber and Fraud Attacks
data-integrity-audit-framework
Blog
Marketing

Three Steps for Developing a Data Integrity Audit and Framework
mitigate-third-party-cookie-deprecation-with-first-party-data
Blog
Marketing

How first-party data can mitigate the effects of 3rd party cookie deprecation
identity-resolution-for-fraud-prevention
Blog
Fraud

The missing link: Identity resolution in fraud prevention
Better_Data_accessible_Celebrus_Teredata_Vantagecloud_lake
Blog
Celebrus
Integrations

Make better data accessible to more people with Celebrus and Teradata VantageCloud Lake
real-time-data-and-event-streams-prevent-fraud
Blog
Fraud

How Real-Time Data and Event Streams are Transforming Financial Crimes Intervention
programmatic-advertising-live-time-data
Blog
Marketing

The future of programmatic: How first-party data can transform your ROI
prevent-retail-fraud
Blog
Fraud

How to Prevent Retail Fraud Due to Identity Theft
optimize-loyalty-program-with-data
Blog
Marketing

Optimize Your Loyalty Program with the Power of Data
privacy-regulations-feed-fraud-how-to-stop-it
Blog
Fraud

Privacy regulations are feeding fraud - here's how to stop it
five-privacy-personas
Blog
Marketing

The Five Privacy Personas and How to Adapt to Each
walk-the-line-privacy-personalization
Blog
Marketing

Walking the Line Between Privacy and Personalization
anonymous-to-relevant
Blog
Marketing
Integrations

Turning anonymity into relevancy
mitigate-friendly-fraud-recession
Blog
Fraud

Mitigating friendly fraud in a recessionary environment
recession-proof-ad-spend
Blog
Marketing

4 Ways to Recession-Proof Your Advertising Spend with First-Party Data
win-fight-against-insurance-fraud
Blog
Fraud

It's Time to Start Winning the Fight Against Insurance Fraud
Why marketers should focus on foundational tools like measurement and first-party data
Blog
Marketing

Why marketers should focus on foundational tools like measurement and first-party data
polar-shift-privacy-first-data
Blog
Marketing

The Polar Shift in Privacy-First Data
retail-loyalty-marketing-zero-party-data
Blog
Marketing

How to use your retail loyalty program to gather zero-party data
fight-fraud-maintain-cx
Blog
Fraud

The #1 way to fight fraud without harming the customer experience.
marketing-data-quality
Blog
Marketing

The fab four: Foundations of data quality for marketers
2023-ecommerce-fraud-trends
Blog
Fraud

7 eCommerce Fraud Trends Merchants Need to Watch Out For in 2023
why-include-cdp-in-martech-stack
Blog
Marketing

CDPs - the unsung hero of your MarTech stack
season-for-giving-and-scamming
Blog
Fraud

'Tis the season for giving...and for scamming!
2023-year-of-cdp
Blog
Marketing

Make 2023 the Year of the 'Real' CDP!
black-box-fraud-solutions-can't-prevent-fraud
Blog
Fraud

Fraud doesn't live in a black box, so why do your fraud solutions?
crm-isnt-cdp
Blog
Marketing

No, Your CRM Isn't a CDP — And Here's Why
stop-bots-detect-prevent-fraud
Blog
Fraud

Don’t let the bots win: How to detect and prevent fraudulent customer engagement
The (Not-So-Subtle) Impact of Real-Time Data in Your Legacy CDP
Blog
Marketing

The (Not-So-Subtle) Impact of Real-Time Data in Your Legacy CDP
How to prevent money mule scams
Blog
Fraud

How to prevent money mule scams
Money Mules: Victim or Criminal?
Blog
Fraud

Money Mules: Victim or Criminal?
what-are-fake-first-party-cookies
Blog
Marketing

Is Your First-Party Data Really First-Party?
tag-management-systems-were-great
Blog
Marketing

Reality check: Tag management systems and data layers are out. Say hello to tag-free CDP
Data Never Lies, But Fraudsters Do: Leverage Data to Solve Fraud
Blog
Fraud

Data Never Lies, But Fraudsters Do: Leverage Data to Solve Fraud
How to Optimize Personalization While Still Respecting Consent
Blog
Marketing

How to Optimize Personalization While Still Respecting Consent
The future of data has arrived! Introducing no-party data
Blog
Marketing

The future of data has arrived! Introducing no-party data
The Four Types of CDP (Vendors) Explained
Blog
Marketing

The Four Types of CDP (Vendors) Explained
Spoiler alert! What third-party vendors don't want you to know about first-party identity
Blog
Digital Identity

Spoiler alert! What third-party vendors don't want you to know about first-party identity
How to capitalize on personalization in healthcare to improve patient experience
Blog
Marketing

How to capitalize on personalization in healthcare to improve patient experience
prevent-bnpl-fraud
Blog
Fraud

How to detect and prevent increasing BNPL fraud
first-party-data-personalization
Blog
Marketing

15 Reasons First-Party Data is the Future of Personalization and Growth
marketing-metrics-content-visibility
Blog
Marketing

You built it, but they never came – Are your metrics lying to you?
banking-personalized-cx
Blog
Marketing

Driving personalized CX for banking customers
customer-engagement-transformation
Blog
Marketing

5 Tips to Start Your Customer Engagement Transformation
deliver-hyper-personalized-customer-experience
Blog
Marketing

5 Essential Steps to Delivering a Hyper-Personalized Customer Experience
death-of-cookies-not-death-of-personalization
Blog
Marketing

The Death of 3rd Party Cookies Doesn't Mean the Death of Personalization
celebrus-brand-update
Blog
Celebrus

Moving the Celebrus Brand Forward
tackle-insurance-fraud-behavioral-biometrics
Blog
Fraud

How insurance carriers can tackle fraud with behavioral biometrics
open-banking-accelerating
Blog
Fraud

Open Banking is Accelerating - But Will It Be Successful?
Know Your Customer (KYC): Less Friction in Fraud Detection
Blog
Fraud

Know Your Customer (KYC): Less Friction in Fraud Detection
data-starved-marketing-stack
Blog
Marketing

Data starved marketing stacks = wasted money
hyper-personalize-customer-experience
Blog
Marketing

Are You Struggling to Deliver Hyper-Personalized Customer Moments?
MarTech ROI often disappoints ...here's why
Blog
Marketing

MarTech ROI Often Disappoints ...Here's Why
Celebrus-identity-graph-profile-builder
Blog
Celebrus

Introducing Our Profile Builder
Your Data Called — It Wants to Come Home: Google Analytics Violates GDPR
Blog
Marketing

Your Data Called — It Wants to Come Home: Google Analytics Violates GDPR
API Connector: One Dataset to Connect Them All
Blog
Celebrus

API Connector: One Dataset to Connect Them All
Leverage Automated Marketing Signals to achieve 1-to-1 personalization
Blog
Marketing

Leverage Automated Marketing Signals to achieve 1-to-1 personalization
rise-of-scammer-banks-turn-tables
Blog
Fraud

The Rise of the Scammer — How Can Banks Turn the Tables?
Protecting the consumer with data
Blog
Fraud

Protecting the consumer with data
authorized-push-payment-scams-reimbursement
Blog
Fraud

Authorized Push Payment (APP) Scams Reimbursement
powerful-updates-fight-fraud
Blog
Celebrus

Celebrus releases powerful new updates in the global fight against fraud
overcome-cookie-death
Blog
Marketing

How Enterprises Can Overcome Problems that Come with 'Cookie Death'
era-first-party-data
Blog
Marketing

The Dawning of the Era of First-Party Data (Part 1)
The rise of the cloud data warehouse
Blog
Integrations

The Rise of the Cloud Data Warehouse
complete-profile-fraud-prevention
Blog
Fraud

The Power of a Complete Profile in a First-Party Fraud Solution
catch-the-fraudster
Blog
Fraud

Catch the fraudster before the fraud
Gerard Brinkman, COO and Founder, OnMarc - a Celebrus CDP partner
Blog
Celebrus
Integrations

Increase conversion 50%+ by understanding visitor sentiment online
Three steps to hyper-personalization
Blog
Marketing

Three Steps to Hyper-Personalization
Industry Perspective: Unpacking Real-Time for 'Identity'
Blog
Digital Identity

Industry Perspective: Unpacking Real-Time for 'Identity'
Visibility-Detection-personalization
Blog
Marketing

Visibility Detection 2.0: did you see it?
12 things your CIO should know about CNAME work-arounds for third party cookie restrictions
Blog
Marketing

12 things your CIO should know about CNAME work-arounds for third party cookie restrictions
Benefits of Text-Based Sentiment Analytics For Your Digital Channels
Blog
Marketing

Benefits of Text-Based Sentiment Analytics For Your Digital Channels
Automated Marketing Signals achieve real-time 1-to-1 personalization
Blog
Marketing

Automated Marketing Signals achieve real-time 1-to-1 personalization
True moments-based-marketing needs to happen in-the-moment
Blog
Marketing
Integrations

True Moments-Based-Marketing Needs to Happen In-The-Moment
extend-martech-solution
Blog
Marketing

How to Extend Your MarTech Solution's Use Cases
How to overcome the challenges of capturing data from Accelerated Mobile Pages
Blog
Celebrus

How to overcome the challenges of capturing data from Accelerated Mobile Pages
Data Protection...How to Beat Fraudsters at Their Own Game
Blog
Fraud

Data Protection...How to Beat Fraudsters at Their Own Game
Create a unified customer profile and eliminate data silos with Celebrus
Blog
Celebrus

Create a unified customer profile and eliminate data silos with Celebrus
How You Can Enhance Operational Efficiency with Celebrus
Blog
Celebrus

How You Can Enhance Operational Efficiency with Celebrus
How to leverage real-time data in financial services
Blog
Fraud

How to leverage real-time data in financial services
New Celebrus Use Cases
Blog
Celebrus

New Celebrus Use Cases
Celebrus for Data Science
Blog
Celebrus

Celebrus for Data Science
Celebrus for booking engines
Blog
Marketing

Celebrus for Booking Engines
The art of CX enhancement using customer sentiment with Celebrus
Blog
Marketing

The art of CX enhancement using customer sentiment with Celebrus
mobile-data-personalization
Blog
Digital Identity

Better Mobile Data for 1:1 Personalization and Activation
Celebrus in action - How a leading retail bank used Celebrus to achieve real time 1-to-1 personalization
Blog
Marketing

Celebrus in action - How a leading retail bank used Celebrus to achieve real-time 1-to-1 personalization