News, innovation and perspective to drive your business – and your data forward.

From Chaos to Clarity: Tackling Data Quality Problems Head-On

Are behavioral biometrics an ethical solution for identity verification?

How to amplify your marketing results with first-party data

Risky Business: The truth about PII and third-party applications

Fraud pest control: Plug the holes in your data and identity resolution

Close identity gaps to drive next-level growth

The impact of personalization: Is your marketing missing the mark?

Biometrics vs. behavioral biometrics in fraud prevention

Turning on the lights for retail identity resolution

Red flag: Your healthcare marketing vendor won’t sign a BAA!

How behavioral biometrics can fill your fraud prevention gaps: Part 2

Data gaps: Find and fix the missing links in your marketing strategy

Why multi-factor authentication isn’t enough to combat fraud: Part 1

Cross-domain identity resolution: Connecting the dots of your retail customer data

What's your data strategy? Exposing the gaps to amplify growth

Preventing authorized push payment (APP) scams to defy the odds

What healthcare marketers need to know about HIPAA compliance and third-party trackers

How first-party data capture and data clean rooms work together to create targeted cx

6 ways to defend against evolving cyber and fraud attacks

Three steps for developing a data integrity audit and framework

How first-party data can mitigate the effects of 3rd party cookie deprecation

The missing link: Identity resolution in fraud prevention

Make better data accessible to more people with Celebrus and Teradata VantageCloud Lake

How Live-Time Data and Event Streams are Transforming Financial Crimes Intervention

The future of programmatic: How first-party data can transform your ROI

How to prevent retail fraud due to identity theft

Optimize your loyalty program with the power of data

Privacy regulations are feeding fraud - here's how to stop it

The five privacy personas and how to adapt to each

Walking the line between privacy and personalization

What do taxes, privacy, and identity verification have in common?

Turning anonymity into relevancy

Mitigating friendly fraud in a recessionary environment

4 ways to recession-proof your advertising spend with first-party data

It's time to start winning the fight against insurance fraud

Why marketers should focus on foundational tools like measurement and first-party data

How to strengthen risk management and improve information security with an FDP

The polar shift in privacy-first data

How to use your retail loyalty program to gather zero-party data

The #1 way to fight fraud without harming the customer experience.

The fab four: Foundations of data quality for marketers

7 eCommerce fraud trends merchants need to watch out for in 2023

CDPs - the unsung hero of your MarTech stack

'Tis the season for giving...and for scamming!

Make 2023 the year of the 'real' CDP!

Fraud doesn't live in a black box, so why do your fraud solutions?

No, your CRM isn't a CDP - and here's why

Don’t let the bots win: How to detect and prevent fraudulent customer engagement

The (not-so-subtle) impact of real-time data in your legacy CDP

How to prevent money mule scams

Money mules: victim or criminal?

Is your first-party data really first-party?

Reality check: Tag management systems and data layers are out. Say hello to tag-free CDP

Data never lies, but fraudsters do: Leverage data to solve fraud

How to optimize personalization while still respecting consent

The future of data has arrived! Introducing no-party data

The four types of CDP (vendors) explained

Spoiler alert! What third-party vendors don't want you to know about first-party identity

How to capitalize on personalization in healthcare to improve patient experience

How to detect and prevent increasing BNPL fraud

15 reasons first-party data is the future of personalization and growth

You built it, but they never came – Are your metrics lying to you?

Driving personalized CX for banking customers

5 tips to start your customer engagement transformation

5 essential steps to delivering a hyper-personalized customer experience

The death of 3rd party cookies doesn't mean the death of personalization

Moving the Celebrus brand forward

How insurance carriers can tackle fraud with behavioral biometrics

Open banking is accelerating - but will it be successful?

Know your customer: less friction in fraud detection

Data starved marketing stacks = wasted money

Are you struggling to deliver hyper-personalized customer moments?

MarTech ROI often disappoints ...here's why

Introducing our Profile Builder

Your data called - it wants to come home: Google Analytics violates GDPR

API connector: one dataset to connect them all

Leverage Automated Marketing Signals to achieve 1-to-1 personalization

The rise of the scammer - how can banks turn the tables?

Protecting the consumer with data

Authorized Push Payment (APP) scams reimbursement

Celebrus releases powerful new updates in the global fight against fraud

How enterprises can overcome problems that come with 'cookie death'

The dawning of the era of first-party data (part 1)

The rise of the cloud data warehouse

Behavioral biometrics: it's all about you

The power of a complete profile in a first-party Fraud Data Platform

Catch the fraudster before the fraud

Increase conversion 50%+ by understanding visitor sentiment online

Three steps to hyper-personalization

Industry perspective: unpacking real-time for 'identity'

Visibility Detection 2.0: did you see it?

12 things your CIO should know about CNAME work-arounds for third party cookie restrictions

Benefits of text-based sentiment analytics for your digital channels

Automated Marketing Signals achieve real-time 1-to-1 personalization

Think differently about data driven transformation

True moments-based-marketing needs to happen in-the-moment

How to extend your MarTech solution's use cases

How to overcome the challenges of capturing data from Accelerated Mobile Pages

Data protection...how to beat fraudsters at their own game

Create a unified customer profile and eliminate data silos with Celebrus

How you can enhance operational efficiency with Celebrus

ITP 2.X and browser changes: a path forward

How to leverage real-time data in financial services

New Celebrus CDP use cases

Celebrus for Data Science

The truth about data layers

Celebrus for booking engines

The art of CX enhancement using customer sentiment with Celebrus

Better mobile data for 1:1 personalization and activation

Why your CRM is not a Customer Data Platform - Part 2

Celebrus in action - How a leading retail bank used Celebrus to achieve real-time 1-to-1 personalization

Why your CRM is not a Customer Data Platform - Part 1