First-party digital identity data that powers AI marketing automation and performance with true identity resolution

Celebrus acts as the essential data foundation for marketing automation, providing the clean, millisecond-level data delivery.

• Latent Analytics: Access historical data to uncover hidden opportunities and build models for future campaigns. 

• Combined Current & Historical Data: Merge a customer's real-time actions with their past behavior to make smarter, in-the-moment decisions.

• Real-Time Triggers: Act in milliseconds to capture a consumer's attention before they leave a channel.

Improve your ad spend efficiency with accurate, first-party data. Celebrus's cookieless data capture provides a persistent, cross-device identity that enhances your paid media efforts.

• Accurate Retargeting: Retarget users based on their precise behavior, even if they're browsing on an anonymous session or using a different device.
  
  
• Conversion API Enhancement: Enrich your conversion APIs with 100% of your first-party data to improve match rates, boost ad performance, and reduce wasted spend.

Go beyond basic demographics and create dynamic, high-value audiences. Celebrus captures every interaction — from clicks and scrolls to form fields and search queries — to give you a behavioral-rich profile.

• This allows you to build sophisticated segments based on actual intent and instantly activate them across your ad platforms and marketing channels.
  
  
• No more waiting for yesterday's data; you can target a customer based on what they're doing right now.

• Acquisition: With a cookieless, first-party identity graph, Celebrus improves paid media effectiveness by enabling precise retargeting and more accurate campaign attribution, maximizing your ROI on new customer acquisition.

• Retention: Celebrus powers real-time personalization and in-the-moment offers that build loyalty and prevent churn. By analyzing behavioral data instantly, you can deliver the right message at the perfect time.
  
  

True attribution requires a complete view of the customer journey, but most CDPs have data gaps. Celebrus stitches together every session, regardless of cookies, logins, or domains.

• Precise Attribution: Get a clear picture of which touchpoints are truly driving conversions, including multi-touch attribution. Avoid misattribution and invest with confidence in the channels that deliver the best ROI.
  
  
• Boost LTV: With a unified, real-time profile, you can deliver hyper-personalized experiences and offers. This improves customer satisfaction, drives repeat purchases, and builds loyalty, directly impacting your Customer Lifetime Value (LTV).