CELEBRUS PARTNER

Optimizely + Celebrus

Enhance identity and profile persistence to get better test results and learnings with frictionless data capture.

Elevate your Optimizely integration.

Optimizely’s platform is built for web experimentation and personalization, with a strong focus on A/B testing and experience optimization. However, identity instability — caused by cookie restrictions and device-based limitations — creates gaps in experimentation and personalization accuracy.

Celebrus fills this gap by providing best-in-class digital identity and profiling for persistent user identities across brands’ tests by utilizing the BYOID framework provided by Optimizely.

Generate more insights and trigger additional experiments.

When you add the power of Celebrus to your Optimizely integration, you remove data limitations and boost analytics to unlock deeper insights, better personalization, and smarter experiments, all with measurable impact.

Persisted identities

Every user stays accurately tracked across sessions and devices with persistent identity graphs.

Reliable testing

Users remain in their designated test groups for the entire experiment, eliminating data inconsistencies.

Contextualized personalization

A stable identity solution ensures past interactions are retained for more relevant and personalized experiences.

Consent management

Real-time, fully consented first-party data meets GDPR and CCPA standards, with the data under full brand control.

Unlock deeper insights when powering Optimizely with Celebrus data

Celebrus’ first-party data and identity graph add unparalleled depth to Optimizely’s platform, giving brands a robust, privacy-compliant view of each customer journey. With Celebrus, brands gain the data precision needed for more accurate, impactful experimentation and personalization.

VP, Global Strategic & Technology Partnerships, Optimizely

Jeffrey Cheal

Strengthen Optimizely with Celebrus data capture.

Fill the gaps in your data collection with instant, comprehensive, and persistent user profiles for stronger testing, better personalization, and more meaningful insights.

Connect now