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CELEBRUS ANALYTICS AND REPORTING

Digital data analytics made simple

Celebrus captures every digital interaction — across devices, sessions, and domains — giving you a real-time, unified view of customer behavior beyond traditional analytics. 

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All the data you want — none of the headache.

Most tools lack identity capabilities in digital analytics, have data inaccuracy due to all kinds of custom tagging, and have limitations in reporting and capabilities such as marketing attribution and data sampling.

Celebrus removes these roadblocks and works with the technology you already have in place, if you are not looking to replace, and is fully cloud-enabled with effortless integration to all major data storage environments.

Easier digital analytics
Simple to analyze digital data with an intuitive data model that makes extracting insights easy.
Complete customer views
Unify all digital interactions into a comprehensive view — all customer journey analytics in one place.
Pre-built reporting and insights
Ready-to-go solutions and data model so you can ramp up quickly with the ability to plug into your own models.
Data accessibility for modeling and AI
Link directly to your ML models, ensuring you have accurate input for instant decisioning.

Leverage instant data without disrupting your current workflows.

Every business has unique needs, and we support that flexibility. You can easily integrate Celebrus data into your existing environment to enhance your current insights without starting from scratch.

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Effortless analytics

Remove the complexity and make it easy to turn digital data into insights.

Out of the Box

Out-of-the-box solutions

Get instant access to pre-built reporting and analytics solutions that deliver quick, actionable data.

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Seamless integration

Build custom reports or effortlessly add Celebrus data into your existing analytics tools. 

Your data, your way.

Find out how customers achieve 10%+ reduction in advertising spend.  

Celebrus Digital Analytics (CDA)

Celebrus Digital Analytics (CDA) connects the dots between visits, devices, and behaviors — giving you the instant insights you need to enhance experiences and drive results. 

  • Complete customer journey views with multi-touch attribution.
  • All the data you need to improve campaigns and decisioning. 

Self-service analytics

Our self-service analytics powered by Metabase connects directly to your Celebrus data, making it easy to explore trends, test ideas, and generate reports. No technical background required.

  • Instantly access and analyze data with an intuitive interface. 
  • Create reports, explore trends, and validate hypotheses in minutes. 
flexible digital data analytics

Workbooks for Tableau and Power BI

If you’re already using Tableau or Power BI, integrating Celebrus data is quick and easy. Our pre-built data sets and workbooks provide a jump-start, so you can start uncovering insights right away.

  • No complicated setup — just plug in your data and start exploring. 
  • Get pre-configured workbooks for Tableau and Power BI. 

Bring your own analytics

We work with your unique needs and the tech you have in place, whether you want to keep it or replace it — we are here to support you with better data and analytics capabilities.

  • Easily connect Celebrus data to your existing analytics stack. 
  • Leverage instant data without disrupting your current workflows. 

What makes Celebrus Digital Analytics different?

GA4, Adobe Analytics, and other analytics platforms often leave you blind with tracking delays, sampled data, broken tags, and no way to fully own your data.

For global brands making decisions at scale, every second of delay and every missing datapoint costs you trust, loyalty, and margin.

Do I really own my analytics data with CDA?

Yes. With CDA, you own every single data point with full control, no dependency on Google or Adobe infrastructure, and no restrictions on access or use.  

Other analytics tools keep your data on third-party platforms with restrictive policies that limit flexibility and ownership. 

How fast are insights available in CDA?

CDA delivers millisecond-level visibility — instant capture and instant action, so your teams are always working with live data.  

By contrast, most analytics platforms introduce reporting lag that can last minutes, hours, days, or even longer leaving you to make decisions on stale information. 

Does CDA require tags to track behavior?

CDA provides automatic, tag-free capture of every user interaction, ensuring compliance and completeness without gaps.  

Other platforms rely heavily on fragile tags and third-party cookies that often break when privacy rules change, leaving blind spots in your analytics. 

Can CDA recognize users across devices and domains?

CDA delivers cross-device and cross-domain identity resolution, accurately recognizing individuals even when they’re anonymous or switching between devices.  

Other analytics platforms split sessions, letting anonymous and multi-device users slip through the cracks and fragmenting the customer journey. 

Are there limits on how much data I can collect or retain?

No. CDA imposes no artificial limits — your data never expires, and you can collect and analyze as much as your business requires.  

In contrast, many platforms restrict how much data you can capture or how long you can keep it, limiting long-term insights. 

CDA sets a new standard by delivering analytics without compromise: complete ownership, real-time visibility, privacy-proof capture, true customer identity, and unlimited retention.

Unlock Your Business's Potential with Our Key Use Cases

Discover how our platform's targeted solutions can transform your business, drive growth, and solve your biggest challenges.

Open Connectivity

Customer Experience

Personalized journeys, proven impact. 

Create personalized, in-the-moment journeys for every customer. With unified identity profiles and cross-channel decisioning, you can deliver experiences that feel seamless and connected.

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Marketing Optimization

Marketing Optimization

Smarter campaigns, stronger results. 

Drive better performance by optimizing marketing spend, building precise audience segments, and delivering targeted campaigns across channels. From acquisition to retention, every interaction is designed to improve customer lifetime value.

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Bring your own analytics

Customer Engagement

Stronger connections, lasting loyalty. 

Build deeper relationships through loyalty, retention, and upselling opportunities. With AI chatbots and call center intelligence, brands can engage customers proactively and at scale.

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Understanding how the individual aspects of a campaign perform on a specific target audience is not possible with the majority of web analytics software suites, which predominantly focus on a last visit or single session. Celebrus provides an ability to combine customer journey history across all of their website visits; this provides a detailed context and uncovers far more data about the customer and the route they chose to conversion.

Leading National Insurance Group

True identity resolution

Capture entire customer journeys from before login, across all digital and offline channels over time.

Zero-delay data

Get actionable data in milliseconds, so you can react the moment your customer does.

Continuous innovation

Don't rely on legacy tech, choose a platform with releases that make a difference.

Instant value

Say goodbye to lengthy time-to-value and resource-intensive set-up.

Vendor-neutral

Plug in Celebrus to any existing martech and fraud tech stack to let better data flow.

Premier partner network

Access proven integrations that maximize your tech investments.

Own Your Data: Built-in Compliance & Consent Management You Can Trust

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More from Celebrus

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Celebrus for Marketing

Future-proof your campaigns with the only tech that delivers unified digital identity data in real time for true personalization with no data gaps no tagging, and no cookies needed.

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Celebrus for Fraud

Don't just manage fraud, prevent it by getting zero-delay data you can trust, whether a consumer is logged in or not, so that you can stop a fraudulent transaction before it occurs. 

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Additional resources

Visit Our Page to Learn More About CDA from Celebrus

Find out why industry leaders choose CDA over GA4 and Adobe Analytics.

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Myth vs Reality: The Truth About Digital Analytics

Understand the biggest myths in digital analytics and learn how to get website metrics you can actually trust.

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4 Metrics to Maximize Your Digital Analytics Reporting

Understand the four metrics that are the most important for digital analytics and marketing success.

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Finally: An Analytics Platform Built for Control, Clarity & Zero Compromise.

Build your own reporting and analytics environments — or simply link Celebrus directly to your models — and let the better data flow.

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