Break free from limits: Compare Celebrus vs. leading CDPs

Unlike traditional CDPs that rely on manual tagging and batch processing, Celebrus automatically captures 100% of customer interactions in real time without any implementation complexity. Our patented technology delivers instant identity resolution and same-session personalization that legacy platforms simply cannot match.

70-90% of all CDP projects fail. Why? Because CDPs don’t work without good data. CDPs bring data together but don't actually collect it, and they often rely on antiquated tagging methodologies for data capture. They’re not live-time because they’re dependent on the source data and the time it takes to compile and send it. You get incomplete and inaccurate data from a variety of sources and spend all your time simply trying to make it usable. Between the latency and the inaccuracies, you end up with a massive dataset that’s unreliable and not available when you need it.    

Celebrus fills the data gap for your CDP and solves the digital challenges brands face today, such as: 

• Capturing AND delivering data in live time
• Identity resolution for anonymous users 
• Stitching identity across domains, channels, and devices
• Multiple live-time integrations 
• Compliance management for instant activation

Celebrus can work alongside your existing CDP to fill data gaps or completely replace it with superior capabilities. With session-based pricing and faster implementation, most clients see immediate ROI while reducing their total cost of ownership.

When you know who your customers are, regardless of anonymous or known, the use cases are infinite. Celebrus solves for identity and resolves your biggest business challenges.  

Layering first-party digital data capture and contextualization on top of the data you’re already collecting, Celebrus delivers the whole picture —  no more disjointed profiles with incomplete data sets.

While the possibilities are endless, here are the most common use cases of Celebrus: 

• Real-time personalization 
• Audience segmentation 
• Sentiment analysis 
• Retargeting
• Content and offer optimization
• Paid media optimization
• Loyalty program optimization
• Marketing analytics and attribution
• Digital identity resolution 

Celebrus operates in your private cloud environment with complete data ownership, unlike vendor-hosted CDPs. Our patented anonymized data collection continues working even after user opt-outs, ensuring GDPR/CCPA compliance while maintaining analytics capabilities that other platforms lose.