COMPARE CUSTOMER DATA PLATFORMS

Compare Celebrus vs. Tealium Customer Data Platform

See head-to-head what Celebrus can help accomplish compared to a traditional CDP.

Deciding between Celebrus & Tealium

Tealium requires extensive manual tagging through their iQ tag manager and cannot provide real-time identity stitching. Their cookie-dependent approach fails in today's privacy-first environment where Celebrus thrives.

Zero Manual Tagging: Automatic capture vs. Tealium's complex tag management

Real-Time Identity Stitching: Instant resolution vs. Tealium's cookie-dependent approach

Privacy-Compliant by Design: Cookieless tracking vs. Tealium's cookie limitations

Complete Data Ownership: Your environment vs. Tealium's managed infrastructure

Behavioral Biometrics: Advanced fraud detection vs. Tealium's basic tracking

Faster Deployment: Under 1 month vs. Tealium's 4-6+ month implementation

Click to Compare: Celebrus vs. Tealium

Sample of head-to-head comparisons. Download the full report for all 34 categories.

What makes Celebrus data collection superior to Tealium?

Tealium requires heavy manual tagging through their iQ tag manager with no real-time streaming capabilities. Celebrus captures everything automatically.

Automatic capture vs. Tealium's manual tag management
Real-time streaming vs. Tealium's limited streaming capabilities
Cross-domain tracking vs. Tealium's cookie-dependent approach
No tagging costs vs. Tealium's expensive manual setup
Performance under load vs. Tealium's sampling issues

How does Celebrus identity resolution outperform Tealium?

Tealium's identity stitching is an optional add-on that requires consistent identifiers and tagging. Celebrus provides real-time behavioral identity resolution.

Built-in identity stitching vs. Tealium's optional AudienceStream add-on
Real-time behavioral matching vs. Tealium's tag-dependent approach
Cookie-independent tracking vs. Tealium's cookie-based limitations
Cross-session continuity vs. Tealium's session-based tracking
Behavioral biometrics vs. Tealium's basic visitor stitching

Why is Celebrus easier to deploy than Tealium?

Tealium requires 4-6+ months of complex tag management setup. Celebrus eliminates tagging complexity entirely.

Under 1 month deployment vs. Tealium's 4-6+ month implementation
Zero tag maintenance vs. Tealium's ongoing manual updates
Private cloud deployment vs. Tealium's managed infrastructure
Built-in compliance vs. Tealium's configuration-dependent approach
Automatic data capture vs. Tealium's manual tag requirements

I have a CDP. Why do I need another data collection tool?

70-90% of all CDP projects fail. Why? Because CDPs don’t work without good data. CDPs bring data together but don't actually collect it, and they often rely on antiquated tagging methodologies for data capture. They’re not live-time because they’re dependent on the source data and the time it takes to compile and send it. You get incomplete and inaccurate data from a variety of sources and spend all your time simply trying to make it usable. Between the latency and the inaccuracies, you end up with a massive dataset that’s unreliable and not available when you need it.

Celebrus fills the data gap for your CDP and solves the digital challenges brands face today, such as:

Capturing AND delivering data in live time
Identity resolution for anonymous users
Stitching identity across domains, channels, and devices
Multiple live-time integrations
Compliance management for instant activation

And many more features in the full report!

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2025 CDP BENCHMARK REPORT

Get the deep dive in our full report.

This benchmark goes beyond feature lists and quadrants to reveal how CDPs actually perform in 34 critical areas. Use it to confidently evaluate your digital infrastructure and avoid hidden compromises. Compare leading CDPs — including Adobe, Amperity, Tealium, Hightouch, and more — across:

Data capture, collection, security, and speed
Identity resolution, cross-device, and cross-channel
Deployment, maintenance, and compliance

Celebrus can work alongside your existing CDP to fill data gaps or completely replace it with superior capabilities. Learn how vendors compare where it matters, and why Celebrus consistently comes out ahead.

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