COMPARE CUSTOMER DATA PLATFORMS

Compare Celebrus vs. Amperity

See head-to-head what Celebrus can help accomplish compared to a traditional CDP.

Deciding between Celebrus & Amperity

While Amperity focuses on batch processing of warehouse data, Celebrus delivers real-time behavioral capture and instant identity resolution. Amperity cannot collect live behavioral data and relies entirely on external sources.

Live Data Capture: Real-time behavioral tracking vs. Amperity's warehouse-only approach
Instant Identity Resolution: Real-time stitching vs. Amperity's batch processing
Complete Data Ownership: Single-tenant VPC vs. Amperity's managed cloud

No External Dependencies: Built-in capture vs. relying on costly external tools
Real-Time Personalization: Same-session activation vs. batch-driven delays
Behavioral Analytics: Complete interaction tracking vs. static warehouse data

Click to Compare: Celebrus vs. Amperity

Sample of head-to-head comparisons. Download the full report for all 34 categories.

What makes Celebrus data capture better than Amperity?

Amperity doesn't collect behavioral data at all — it only pulls from warehouses and external sources. Celebrus captures 100% of customer interactions in real time.

Real-time behavioral capture vs. Amperity's warehouse-only model
Omnichannel collection vs. Amperity's dependency on external sources
Instant streaming vs. Amperity's batch processing cycles
No external dependencies vs. Amperity's reliance on costly upstream tools
Event-level mobile capture vs. Amperity's lack of mobile data collection

How does Celebrus identity resolution compare to Amperity?

While Amperity offers strong identity resolution, it's entirely batch-based with no real-time capabilities. Celebrus provides instant behavioral identity stitching.

Real-time stitching vs. Amperity's batch-only processing
Behavioral biometrics vs. Amperity's static data matching
In-session identity resolution vs. Amperity's warehouse sync delays
Cross-device continuance instantly vs. Amperity's batch cycles
No PII required vs. Amperity's dependency on explicit identifiers

Why is Celebrus easier to deploy than Amperity?

Amperity requires 4-6 months of warehouse integration and data source configuration. Celebrus captures data directly without external dependencies.

Under 1 month setup vs. Amperity's 4-6 month implementation
Single-tenant architecture vs. Amperity's managed cloud environment
Direct data capture vs. Amperity's complex source integrations
Built-in data model vs. Amperity's schema adaptation requirements
Complete data ownership vs. Amperity's vendor-hosted limitations

I have a CDP. Why do I need another data collection tool?

70-90% of all CDP projects fail. Why? Because CDPs don’t work without good data. CDPs bring data together but don't actually collect it, and they often rely on antiquated tagging methodologies for data capture. They’re not live-time because they’re dependent on the source data and the time it takes to compile and send it. You get incomplete and inaccurate data from a variety of sources and spend all your time simply trying to make it usable. Between the latency and the inaccuracies, you end up with a massive dataset that’s unreliable and not available when you need it.

Celebrus fills the data gap for your CDP and solves the digital challenges brands face today, such as:

Capturing AND delivering data in live time
Identity resolution for anonymous users
Stitching identity across domains, channels, and devices
Multiple live-time integrations
Compliance management for instant activation

View and compare many more features in the full report!

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2025 CDP BENCHMARK REPORT

Get the deep dive in our full report.

This benchmark goes beyond feature lists and quadrants to reveal how CDPs actually perform in 34 critical areas. Use it to confidently evaluate your digital infrastructure and avoid hidden compromises. Compare leading CDPs — including Adobe, Amperity, Tealium, Hightouch, and more — across:

Data capture, collection, security, and speed
Identity resolution, cross-device, and cross-channel
Deployment, maintenance, and compliance

Celebrus can work alongside your existing CDP to fill data gaps or completely replace it with superior capabilities. Learn how vendors compare where it matters, and why Celebrus consistently comes out ahead.

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