USE CASES: FRAUD PREVENTION

Protecting your business and customers with true real-time fraud prevention

Celebrus provides a patented data foundation that gives you the proof you need, when you need it, to proactively protect your business and customers — in milliseconds.

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Your fraud detection has a blind spot.

Your business faces a growing wave of sophisticated fraud threats, from account takeovers to bot attacks. Most fraud prevention systems are reactive, relying on delayed or incomplete data that misses critical signals. Traditional fraud solutions lack the real-time, granular data capture necessary to stop fraud in its tracks. Fraudsters are fast. Your detection systems need to be faster. Reliance on conventional data platforms means you're operating with several key disadvantages.

Delayed Data

Most CDPs and fraud tools receive data in batches, meaning a fraudulent transaction or bot attack is often completed before your systems are even aware of it.

Identity Gaps

Without a true, real-time identity graph, your system can't connect a user's suspicious behavior across devices or sessions, preventing you from seeing the full picture of a potential fraud ring.

Incomplete Behavioral Data

Many tools only capture basic event data, missing the granular behavioral signals — like unusual keystroke patterns or mouse movements — that are often the most telling indicators of fraud.

Siloed Systems

Data remains trapped in different systems (e.g., website analytics, payment processors), making it difficult to analyze it as a single, cohesive narrative.

Why Celebrus outperforms the competition.

While CDPs focus on data activation for marketing, Celebrus is a patented solution built to be the gold standard for digital evidence. We capture every granular detail from the very first page of a session, giving you a complete, context-rich profile for every user, known or unknown. Celebrus focuses on the entire journey, not just post-authentication.

We provide zero-delay data and the most comprehensive digital identity graph in the market, ensuring you can stop fraud before it happens. And we aren't a "closed box" and provide all of the data, so that means you can block fraud now and stay in front of emerging threats with full transparency.

Celebrus provides a clean, complete, and real-time customer profile, captured directly at the source, to power a range of critical fraud prevention use cases.

True Real-Time: We capture and deliver data with millisecond latency, not minutes or hours.
Persistent Identity: Our identity resolution works even for anonymous, unauthenticated, and same-session users, giving you a complete view from the first click.
Tagless Capture: We eliminate the need for manual tagging and tracking pixels, reducing implementation time and data governance headaches.
AI-Ready, Compliant Data: Our data is automatically structured for advanced analytics and machine learning, making it easy to create predictive models that inform your fraud strategy. And we have built-in compliance and full transparency for the strictest regulations.

Use Cases

Identity Verification

Celebrus delivers millisecond identity verification by capturing and connecting data from every customer interaction — across channels, devices, and sessions. Unlike traditional solutions that rely on fragmented or delayed data, Celebrus provides instant, trusted identity resolution that stops fraud before it starts.

Full-journey evidence: Leverage behavioral, biometric, and contextual data from the entire customer journey for stronger verification across both channel and device.
Instant identity profiles: Establish a complete and persistent digital identity in milliseconds — before the first page or screen loads.
Trust levels and risk scoring: Integrated as a core part of the verification process and fully transparent and configurable.
Proactive fraud prevention: Detect, monitor and make decisions regarding suspicious behavior well before fraud attempts can occur.

Real-Time Payment Fraud Detection

The moment a customer clicks "pay" is the last chance you have to stop a fraudulent transaction. Celebrus delivers the data needed for instant, decisive action.

Millisecond Intervention: Deliver a complete, rich profile to your fraud detection engine in milliseconds. This enables your system to analyze a user's behavior, device, and history to block or challenge a transaction instantly.
Reduced False Positives: By providing a complete, granular profile, Celebrus helps your fraud models accurately distinguish between a legitimate customer and a fraudster, reducing the number of false positives that frustrate good customers.

Application Fraud & Account Takeover

Stop fraudsters from creating fraudulent accounts or taking over legitimate ones (ATO). Celebrus builds a persistent, cross-device identity profile and captures rich behavioral biometrics to instantly spot anomalies.

Behavioral Biometrics: Detect suspicious behavior like unusual typing speed, push pressure, or navigation paths that can indicate a bot or a stolen account.
Zero-Delay Identity Graph: Instantly link a new account application to a previously flagged IP address, device, or email, allowing you to prevent fraud before it's even submitted.
Persistent Identity: Even if a fraudster tries to clear cookies or use a different device, Celebrus's patented identity resolution can connect the dots, giving you a full view of the mule account's digital journey.

Bot and Scam Detection

Bots can skew your analytics and damage your business, while scams erode customer trust. Celebrus identifies and manages malicious activity the moment it appears.

Sophisticated Bot Detection: Use machine learning models built on Celebrus’ granular data to detect bot activity and automatically trigger alerts or block the session before it impacts your systems.
Sense and Trace: Trace fraudulent mule account activities on a user level and set up custom alarms to be triggered when suspicious behaviors are detected, empowering your fraud team with actionable intelligence.

IP Reputation

Celebrus IP Reputation database provides a real-time lookup of IP addresses associated with fraudulent visitors
Database includes public clouds, VPNs, public proxies, Tor exit nodes, and IP addresses associated with fraud such as malware
Database is rebuilt using the latest device intelligence every 24 hours
Identifies if IP address belongs to any sort of anonymous network or has been associated with fraudulent activity

Risk Indicators

Failed login attempts, time of day for visits, average time to log in
Does the visitor behavior match previous sessions — such as geolocation, device, gestures, and mouse
Type of browser such as FireFox and language
Information relating to the browsing device such as language and screen resolution
Where the visitor is browsing from, including country code, region code, and ISP
Mobile specific data such as active call during session and permission denied to access GPS location