CELEBRUS DATA PLATFORM
The only platform with true, instant identity resolution
One platform provides a complete, continuous view of your customers for the most powerful marketing, fraud prevention, and analytics.
Celebrus for Marketing
Future-proof your campaigns with the only tech that delivers unified digital identity data in real time for true personalization with no data gaps and no tagging needed.
Celebrus for Fraud
Don't just manage fraud, prevent it by getting zero-delay data you can trust, whether a consumer is logged in or not, so that you can stop a fraudulent transaction before it occurs.
Celebrus Analytics and Reporting
Democratize your data with the only fully compliant web analytics that provides complete, accurate, unrestricted data that never expires and gives you full ownership and control.
Capture, contextualize, and activate data in real time.
Frictionless data capture
Access and leverage zero-delay data without limitations. Instantly capture complete, accurate, unrestricted data that never expires — no tagging, no delays, no rigid models.
Open connectivity
Celebrus is vendor-neutral, supporting all technologies. Integrate via API and batch connector for warehouses and analytics platforms, with millisecond-level connectivity options.
Built-in compliance
Safeguard customer data and adhere to evolving, complex regulations. Gain full ownership and control with data that stays within your four walls, so it's never blocked.
AI-powered data model out of the box.
Celebrus delivers what no customer data platform (CDP) can: instant, compliant, first-party data from all of your channels.
Single customer view
Celebrus maps the entire customer journey across all sessions, channels, domains, devices, and interactions, and creates one identity profile so that you can deliver enriched user-specific journeys by combining first-party behavioral and experiential data with offline and third-party data, even when customers do not log in.
Cookieless capture
Celebrus Anonymized Data Collection is a cookieless capture that provides insights even when users opt out, so you can keep your marketing relevant and maintain actionable insights without relying on cookies or PII.
Marketing signals
Machine learning that leverages our out-of-the-box, pre-built baseline data analytics model (or apply your own). Set alerts for fraud and marketing use cases with transparent scoring and scale as your business grows.
Get the Celebrus Advantage. Save upwards of 80% on data management year one.
Find out why our customers are seeing huge savings, better data, and increased ROI.
True identity resolution
Capture entire customer journeys from before login, across all digital and offline channels over time.
Zero-delay data
Get actionable data in milliseconds, so you can react the moment your customer does.
Continuous innovation
Don't rely on legacy tech, choose a platform with releases that make a difference.
Instant value
Say goodbye to lengthy time-to-value and resource-intensive set-up.
Vendor-neutral
Plug Celebrus into any existing martech and fraud tech stack to enable better data flow.
Premier partner network
Access proven integrations that maximize your tech investments.
Drive Growth and Unlock ROI
Discover how our platform's targeted solutions can transform your business, drive growth, and solve your biggest challenges.
Marketing Optimization
Smarter campaigns, stronger results.
Drive better performance by optimizing marketing spend, building precise audience segments, and delivering targeted campaigns across channels. From acquisition to retention, every interaction is designed to improve customer lifetime value.
Intelligence & Decisioning
Sharper insights, better decisions.
Harness advanced analytics and predictive modeling to transform data into smarter strategies. From revenue optimization to ensuring compliance, decisioning intelligence powers better business outcomes.
Customer Experience
Personalized journeys, proven impact.
Create personalized, in-the-moment journeys for every customer. With unified identity profiles and cross-channel decisioning, you can deliver experiences that feel seamless and connected.
Customer Engagement
Stronger connections, lasting loyalty.
Build deeper relationships through loyalty, retention, and upselling opportunities. With AI chatbots and call center intelligence, brands can engage customers proactively and at scale.
Fraud Prevention
Proactive defense, trusted interactions.
Stay ahead of threats with real-time fraud detection that safeguards both your business and your customers. From application fraud to account takeover, payment scams, and bot attacks — every risk is addressed instantly.
Understanding how the individual components of a campaign perform with a specific target audience is not possible with most web analytics software suites, which predominantly focus on the last visit or a single session. Celebrus provides an ability to combine customer journey history across all of their website visits; this provides a detailed context and uncovers far more data about the customer and the route they chose to conversion.
Leading National Insurance Company
Own Your Data: Built-in Compliance & Consent Management You Can Trust
Additional resources
Why Enterprise Marketing Strategies Need to Rethink Tagging & Cookies
Learn how capturing accurate, attributable, and easily accessible data better informs your marketing and advertising strategies. No tagging required.
How to Leverage Digital Identity Data to Outfox Fraudsters
Discover the four steps to effective fraud prevention and learn how to turn your digital identity data into your strongest fraud defense with Celebrus.
Health Insurer Increases Online Upsell & Cross-Sell by 27%
See how a large health insurer unified its inbound, outbound, and paid channels to centralize decisioning and enhance customer engagement.
Data Platform (CDP) FAQs
What is a data platform, how it benefits your business, and why Celebrus outperforms traditional CDPs
While both manage customer data, a CRM (Customer Relationship Management) system focuses on managing direct sales and service interactions, whereas a CDP integrates behavioral, transactional, and demographic data across all customer touchpoints.
A CDP offers a unified customer profile and real-time insights that enable personalized marketing and data activation, whereas a CRM primarily manages contact-level engagement history.
A data platform provides general data storage and processing capabilities—such as a data warehouse or data lake—used for large-scale data integration and analytics.
A customer data platform (CDP) is purpose-built for customer data management, combining data ingestion, identity resolution, and orchestration to provide a unified view of the customer and streamline marketing workflows and campaigns.
A CDP collects and ingests customer data from multiple sources—such as websites, apps, and CRM systems—then cleans, unifies, and stores it as single customer views.
Using identity resolution and data governance tools, CDPs ensure data quality and compliance with privacy regulations. This unified data can then be activated across marketing platforms, e-commerce systems, and Salesforce to deliver personalized, omnichannel experiences.
Selecting the right CDP provider depends on your data ecosystem, business goals, and compliance requirements.
Key factors include:
- Ability to unify data from all sources and silos
- Real-time orchestration and activation capabilities
- Strong data governance and privacy regulation compliance
- Integration with existing marketing technology, CRM, and Salesforce
- Transparent pricing and proven scalability
Celebrus, for instance, provides a first-party data platform that delivers real-time data activation, identity resolution, and behavioral insights—without reliance on third-party cookies.
A modern data platform enables businesses to:
- Create unified customer profiles across touchpoints
- Improve data quality and reduce data silos
- Drive personalized marketing and customer segmentation
- Ensure data privacy under GDPR and CCPA
- Enable real-time activation and AI-powered insights
CDPs turn fragmented data into actionable intelligence, empowering marketing teams to enhance customer engagement and lifecycle management.
A customer data platform helps marketing teams streamline campaign orchestration, increase efficiency, and deliver personalized experiences that improve customer loyalty and retention.
By providing a single view of the customer, businesses can optimize marketing automation workflows, measure customer lifetime value, and improve return on marketing investment (ROMI).
A CDP empowers marketers to leverage unified data for precise audience segmentation and activation across omnichannel experiences.
It enhances data-driven decision-making, ensures compliance with privacy regulations, and supports real-time personalization that boosts engagement and conversion rates.
By integrating seamlessly with marketing automation platforms, a CDP helps brands achieve a streamlined view of the customer and consistently deliver personalized customer journeys.
Better than a CDP.
Fix your data gaps, augment the tech you already have in place, and maximize your return on investment —never miss an opportunity again.