USE CASES: CUSTOMER ENGAGEMENT
Drive customer engagement with a unified, real-time data view
Celebrus provides the patented, first-party data foundation that empowers you to engage with customers authentically and effectively across every touchpoint.
When your engagement efforts fail.
Building lasting customer relationships requires more than just good intentions; it demands deep, in-the-moment understanding. But traditional data platforms often create a fragmented customer view. This leads to missed opportunities, ineffective cross-sells, and frustrated customers. Your customer engagement strategy is only as strong as your data. If your data is slow, incomplete, or siloed, you face a host of problems that erode customer relationships.
Stale Personalization
Offering a customer a discount on a product they just purchased is a common, embarrassing mistake caused by delayed data.
Disconnected Touchpoints
A call center agent who can't see a customer's recent website activity can't provide a seamless support experience, leading to frustration.
Inaccurate Predictions
Churn models built on incomplete or historical data are destined to be inaccurate, leading you to miss critical opportunities to save at-risk customers.
Ineffective AI
The promise of AI-driven chatbots and conversational intelligence is only realized with a continuous stream of rich, real-time behavioral data.
Why Celebrus outperforms the competition.
Celebrus provides a clean, complete, and real-time customer profile, captured directly at the source, to power a range of critical customer engagement use cases.
- True Real-Time: We capture and deliver data with millisecond latency, not minutes or hours.
- Persistent Identity: Our identity resolution works even for anonymous, unauthenticated, and same-session users, giving you a complete view from the first click.
- Tagless Capture: We eliminate the need for manual tagging and tracking pixels, reducing implementation time and data governance headaches.
- AI-Ready Data: Our data is automatically structured for advanced analytics and machine learning / LLMs, making it easy to create predictive models that inform your marketing strategy.
27% increase
in upsell and cross-sell was reached by centralizing channels and delivering next-best-action offers in each customer interaction.
48% reduction
in checkout drop-offs was achieved by engaging abandoners with in-session, tailored content before they exited.
90% accuracy
in predicting visitor intent to leave allowed timely interventions that improved retention and lifetime value.
Use Cases
Loyalty, Retention, and Churn Prediction
Understand and predict customer behavior before it's too late. Celebrus captures every granular interaction, providing the raw behavioral data needed to build accurate predictive models.
- Real-Time Churn Prediction: Identify at-risk customers the moment their behavior changes — for example, if they stop engaging with key features or exhibit signs of frustration — and trigger an intervention instantly.
- Enhanced Loyalty Programs: Use real-time behavioral data to deliver personalized rewards and incentives that encourage repeat engagement and reinforce brand loyalty.
Upselling and Cross-Selling
Maximize customer lifetime value with perfectly timed, relevant offers. Our millisecond-level data delivery enables in-the-moment upsell and cross-sell opportunities.
- Triggered Offers: Automatically deliver a relevant offer based on a customer’s real-time browsing or app behavior, such as a special promotion for accessories when a customer adds a product to their cart.
- Next Best Action: Feed real-time behavioral data to your decisioning engine to determine and deliver the "next best action" for each customer on any channel.
AI Chatbot Support and Conversational Intelligence
Equip your AI and human agents with the context they need to deliver superior service. Celebrus captures a full digital journey, including clicks, scrolls, and navigation, and makes it available to your support systems instantly.
- Contextual Support: An AI chatbot or a live agent can see a customer's entire journey, from what they searched to what they looked at, allowing for immediate and informed assistance without the customer having to repeat themselves.
- Seamless Handoff: Ensure a smooth transition from a bot to a human agent, with the human able to see the full interaction history, saving time and reducing customer frustration.
Own Your Data: Built-In Compliance & Consent Management You Can Trust
How Celebrus empowers customer engagement
Marketing Signals
Transparent scoring for customer behaviors based on interest and intent.
Customer Experience
Reshape the customer journey with better data: clean, complete identity profiles, captured directly at the source for in-the-moment personalized offers.
Single Customer View
Build digital identity resolution and customer profiles across all channels and devices.
Anonymized Data Collection
Capture behavioral insights compliantly, even when users opt out of third-party cookies.
Ready to engage your customers like never before?
Find out how leading brands are using Celebrus to drive loyalty and retention.