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CELEBRUS DATA PLATFORM

Celebrus data model

Leverage individual-level behavioral data captured across all your channels and devices to power streaming analytics, data discovery, visualization, and decisioning.

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Only Celebrus offers a comprehensive, robust data model out of the box that feeds your whole martech stack.

Build meaningful data models that inform your enterprise strategies with a sophisticated, multi-source data model that improves segmentation and deepens customer understanding.

Accurately inform key initiatives and power sophisticated, accurate analytical techniques to inform omnichannel customer engagement and CX enhancement.

Bridge data gaps to uncover previously hidden insights by bringing together individual-level behavioral and transactional data across warehouse and decisioning platforms. Easily connect Celebrus data with other platforms and systems, ensuring a unified view across your enterprise for enhanced customer insights. 

Choose an innovative data platform.

Don't rely on outdated systems lacking the capabilities to collect and share data across multiple channels, devices, and platforms.

Data Model

Complete data model/schema

Capture data from multiple sources in a highly structured, lightweight format to feed downstream applications with an extensible data model and schema that’s processed in milliseconds for downstream use. 

Out of the Box

Extensible out of the box

Celebrus delivers a pre-built, logical data model that’s fully extensible while providing the ability to customize, expand, and adapt it to fit your needs right out of the box. Your data, your way.

Speed

40-millisecond data

Real-time means instantly processing a signal through our data model to provide true customer understanding and feed decisions on the next best action or any other real-time analytics processes needed.

 

The power to let data guide your decisions.

The data model at the heart of Celebrus has been built on 16+ years of understanding the behaviors of over 300 million customers in digital channels. It includes 180 data tables and thousands of attributes, most of which populate automatically as soon as Celebrus is deployed. Fully customizable and extensible to meet specific requirements, it nevertheless provides significant value out of the box.

Instant value
Time to value is drastically reduced in ways that legacy CDPs and other platforms simply cannot match.
Agile and secure
Conform to stringent security and compliance regulations with first-party deployment out of the box.
Save time and resources
Focus less on data preparation and spend more of your valuable time analyzing and delivering insight.
Drive profitability
Complex modeling capabilities built to inform business systems and ensure profitability.
leverage an out of the box data model for instant value

Explore related features

Frictionless data capture

Instantly capture and manage first-party data. No tag management needed.

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Behavioral biometrics

Capture, identify, and score user behaviors with behavioral biometrics.

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Single customer view

Build digital identity resolution and customer profiles across all channels and devices.

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We have over 50 predictive models which, before having Celebrus data, were based on transactional and payment insights. Enriching this with Celebrus data has significantly improved the accuracy of the models from 75% to 93%.

Leading European Retailer

Head of Web Analytics

Smarter data model for better results.

Transform your digital data with the power to construct accurate, sophisticated data models using multiple data sources.

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