USE CASES: INTELLIGENCE & DECISIONING
Power your intelligence and decisioning with tech built for modern data science
Celebrus provides the unified, AI-ready data foundation that turns insights into instant, actionable outcomes.
When your data isn't built for intelligence.
Data scientists and business leaders are constantly battling common data challenges that prevent them from building effective models and making confident decisions. Your data is only as valuable as the decisions it enables. Yet, most data platforms are built on architectures that struggle to deliver the clean, real-time data needed for modern data science and business intelligence.
Incomplete Data
Reliance on manual tagging or cookie-based tracking results in data gaps, especially for anonymous users and on privacy-first browsers.
Delayed Data
Most platforms deliver data in batches, meaning your predictive models and real-time decisioning engines are being fed with stale information.
Data Inconsistency
Fragmented data sources lead to "data drift," where different systems hold conflicting information, making it impossible to build a single source of truth.
Compliance Risk
Manual data collection and a lack of built-in privacy controls can create significant compliance risks, eroding customer trust and leading to costly fines.
Why Celebrus outperforms the competition.
Celebrus goes beyond basic data collection. We provide a complete, millisecond-level data stream that is automatically structured for advanced analytics and decision-making.
While competitors rely on data that already exists in a warehouse and focus on managing what's collected, Celebrus provides a fundamentally different approach. We are the source of clean, complete, and real-time behavioral data, ensuring your models and decisions are always based on the most accurate and timely information. We're not just a tool; we're the future-proof data foundation for your enterprise.
- True Real-Time: We capture and deliver data with millisecond latency, not minutes or hours.
- Persistent Identity: Our identity resolution works even for anonymous, unauthenticated, and same-session users, giving you a complete view from the first click.
- Tagless Capture: We eliminate the need for manual tagging and tracking pixels, reducing implementation time and data governance headaches.
- AI-Ready Data: Our data is automatically structured for advanced analytics and machine learning / LLMs, making it easy to create predictive models that inform your marketing strategy.
10% reduction
in ad spend by leveraging Celebrus attribution to validate channel effectiveness and guide smarter decision-making.
2.2x growth
in sessions after switching to Celebrus and removing third-party trackers, ensuring HHS compliance and deeper audience engagement.
4.6x increase
in CTR and 1.6x higher conversions were achieved by using predictive modeling with Celebrus data to segment audiences more precisely.
Use Cases
Data Science and Advanced Analytics
Your data models are only as good as the data you feed them. Celebrus provides a persistent, granular, and real-time behavioral data stream that is automatically organized to accelerate data science projects.
- Predictive Models: Build more accurate predictive models for churn, conversion, and LTV by feeding them with rich, in-the-moment behavioral data from every click, scroll, and interaction.
- Advanced Analytics: Move beyond descriptive analytics. With Celebrus, you can perform sophisticated behavioral analysis and anomaly detection in real time, catching fraud or identifying a key buying signal the instant it happens.
- AI-Ready Data: Our patented platform captures and structures data into a consistent format, making it instantly consumable by machine learning models without the need for time-consuming ETL or data preparation.
Revenue Management and Optimization
With Celebrus, you can optimize pricing, offers, and cross-sells based on real-time customer behavior. This allows you to serve the right offer to the right person at the right time, maximizing conversion rates and revenue per user.
- Dynamic Pricing & Personalization: Capture every granular interaction — like clicks, scrolls, and product views — with millisecond latency so you can deliver in-the-moment offers, dynamic pricing, or personalized product recommendations the instant a customer shows interest.
- Enhanced Customer Lifetime Value (LTV): Get unified, cross-device identity profiles to recognize anonymous visitors from previous sessions and personalize their experiences instantly upon their return, even before they log in, driving repeat purchases and boosting CLTV.
- More Accurate Analytics & Attribution: Eliminate data gaps and blind spots caused by browser restrictions and ad blockers for a complete, accurate view of the customer journey. Perform precise campaign attribution, optimize paid media spend, and focus investments on the channels that deliver the highest ROI.
Consent and Compliance
Celebrus makes data privacy a feature, not a hurdle. Our platform is built from the ground up to support modern privacy regulations like GDPR and CCPA.
- Capture & Control: We give you the ability to capture consent directly at the source and enforce it instantly across all your data flows.
- Data Minimization: Our platform is designed to minimize the collection of personally identifiable information (PII) while still capturing rich behavioral data, reducing your compliance footprint.
- Privacy by Design: Unlike other platforms that bolt on privacy features after the fact, our architecture ensures that every piece of data is handled with a focus on compliance and security.
The Truth About CDPs and Real-Time Data
Most CDPs claim “real-time,” but the reality is far slower. Celebrus changes the game by tackling the four key hurdles that prevent true real-time functionality:
- Bypass data bottlenecks with millisecond-level delivery
- Close the identity resolution gap with unified, cross-channel customer profiles
- Eliminate activation latency for instant decision-making
- Modernize outdated architecture with a streaming-first design
Watch the video to learn more.
Own Your Data: Built-In Compliance & Consent Management You Can Trust
How Celebrus empowers intelligence and decisioning
Celebrus Analytics
Democratize your data with the only fully compliant web analytics that provides complete, accurate, unrestricted data that never expires and gives you full ownership and control.
CX Vault
The only no-party data capture and contextualization for customer experience improvement.
Privacy and Compliance
Adhere to global privacy regulations with end-to-end customer consent management.