USE CASES: CUSTOMER EXPERIENCE
Reshaping the customer journey with better data
Celebrus provides a clean, complete, and real-time customer profile, captured directly at the source, to power a range of critical customer experience use cases.
Your customer experience is broken by bad data.
Customer experience is no longer about a single interaction; it's about a seamless, personalized, and connected journey across every channel. But delivering on this promise is impossible with fragmented, slow data. While many CDPs claim to power the customer journey, they often create new hurdles that leave you behind the customer. Your ability to create a great customer experience is directly tied to the quality of your data. The most popular data platforms struggle with foundational issues that prevent a truly unified customer view.
Fragmented Identity
Delayed Personalization
Siloed Decisions
Many tools are built for a single channel (e.g., email or web), which prevents coordinated, cross-channel decisioning. Your web personalization engine doesn’t know what offer the customer just received via SMS, leading to conflicting messages and a poor experience.
Why Celebrus outperforms the competition.
Celebrus provides a patented data foundation that ensures every decision, every personalization, and every offer is delivered in the moment that matters.
While other platforms rely on warehouses and third-party data, Celebrus is the source of clean, first-party behavioral data. We don’t just move data; we create the unified, real-time foundation that makes exceptional customer experiences possible. We are the future-proof data solution for your enterprise.
- True Real-Time: We capture and deliver data with millisecond latency, not minutes or hours.
- Persistent Identity: Our identity resolution works even for anonymous, unauthenticated, and same-session users, giving you a complete view from the first click.
- Tagless Capture: We eliminate the need for manual tagging and tracking pixels, reducing implementation time and data governance headaches.
- AI-Ready Data: Our data is automatically structured for advanced analytics and machine learning / LLMs, making it easy to create predictive models that inform your marketing strategy.
$10m increase
in incremental revenue was unlocked through Celebrus-driven visibility into customer behaviors and pricing patterns across digital journeys.
24% boost
in conversions after six months from real-time personalization and continuous content testing, improving customer interactions significantly.
Use Cases
Real-Time Identity Profile (Identity Graph)
Your customer ID graph is the foundation of a great experience. Celebrus builds a persistent, cross-device identity graph from the very first interaction.
- Unified Customer View: Celebrus stitches together every click, scroll, and interaction across your websites and apps, regardless of whether a user is logged in or using a new device. This gives you a single, holistic view of their journey.
- Cookieless Capture: Our patented, tagless data capture works in a privacy-first world, ensuring you can identify and understand your customers without relying on third-party cookies or manual tagging.
In-the-Moment Personalization and Offers
Move beyond reactive personalization. Celebrus delivers customer data with millisecond latency, enabling you to deliver offers and personalize experiences in the same session.
- Real-Time Triggering: Automatically trigger a personalized message or a special offer the instant a customer shows intent, such as abandoning a cart or spending a long time on a page.
- Dynamic Content: Change website content, product recommendations, or calls to action in real time based on a user's current behavior, making every interaction feel custom-built for them.
Seamless Cross-Channel Decisioning
True customer experience is a coordinated effort. Celebrus provides a unified data stream that breaks down silos and powers synchronized decisions across your entire tech stack.
- Consistent Journeys: Ensure that your web personalization, email campaigns, and push notifications are all working in harmony, delivering a consistent and cohesive customer journey no matter the channel.
- Event-Driven Actions: Our platform can push data and triggers to any downstream system, empowering your marketing automation, loyalty platforms, and ad networks to act on the most up-to-date customer information instantly.
How to Build a Complete Picture of Your Digital Customers
Celebrus transforms your customer experience as the only solution that covers all three phases of customer identity to:
- Unify Anonymous, Authenticated, and Known customers in a single view
- Build persistent, cross-device identities—available instantly in milliseconds
- Integrate a complete, real-time picture into your personalization and decisioning systems
- Eliminate fragmented profiles, data latency, and missed opportunities
Watch the video to learn more.
Own Your Data: Built-In Compliance & Consent Management You Can Trust
How Celebrus empowers customer experience
Marketing Optimization
Maximizing your marketing with first-party digital identity data that powers AI marketing automation, paid media optimization, and audience building.
Mobile Apps
Unify insights across mobile apps and other channels for seamless customer experiences.
Customer Engagement
Build lasting customer relationships and drive customer engagement with a unified, real-time data view for better loyalty and retention, cross and upselling, and customer churn prediction.
Single Customer View
Build digital identity resolution and customer profiles across all channels and devices.
Ready to reshape your customer journey?
Find out how leading brands are using Celebrus to deliver unforgettable experiences.