Celebrus Digital Analytics CDA vs. GA4 vs. Adobe

Celebrus captures 100% of customer interactions in real time, with no sampling, limits, or expiration dates.  

GA4, by contrast, is known for heavy sampling — customers report it only processes about 7% of traffic — leaving most of your customer story invisible. 

Celebrus provides millisecond-level data availability — capture, access, and act on customer data instantly.  

GA4 is plagued by hours-long reporting delays, forcing teams to make decisions on yesterday’s news instead of what’s happening right now. 

Celebrus offers automatic, tag-free capture of every interaction, with no ongoing maintenance.  

GA4 requires constant manual tagging and upkeep, which drains resources and still leaves gaps in data.

Celebrus gives you unlimited data retention — data never expires, and you decide how long to keep it.  

GA4 enforces Google’s retention rules, cutting off long-term analysis and limiting visibility into customer journeys over time. 

Yes. Celebrus provides full cross-device and cross-domain tracking, even for anonymous visitors, ensuring you see the complete customer journey.  

GA4 has limited cross-device capabilities, often fragmenting the view of your audience. 

With Celebrus, you own every data point. Your data stays in your environment never leaving your four walls, giving you complete control and independence. We work with highly regulated industries and leaders in finance and healthcare. 

GA4, on the other hand, is tied to Google’s infrastructure and policies, meaning your business decisions ultimately depend on their rules. 

Adobe Analytics has a reputation for being difficult to master. Users consistently describe it as unintuitive, with a steep learning curve that often requires developer support.  

Celebrus was built for usability, making insights accessible without heavy technical dependence. 

CDA offers transparent, scalable pricing with no hidden surprises, making advanced analytics accessible to more organizations.  

Adobe Analytics comes with opaque and increased pricing, and costs can escalate quickly from server calls or integrations.  

Many Adobe Analytics users cite sluggish reporting, latency, and slowdowns with large datasets.  

CDA is optimized for speed and scalability, so even complex queries return insights in milliseconds without the drag on productivity. 

Adobe deployments often demand significant time, planning, and technical expertise. Many organizations rely on external consultants or development teams just to get the platform running.  

CDA simplifies implementation with an accelerated onboarding process and built-in flexibility, helping teams move from setup to insights quickly and efficiently. 

Adobe’s interface is frequently described as overwhelming, with documentation gaps that make it difficult for non-technical users to operate independently.  

CDA delivers a more intuitive experience designed for users across the organization, ensuring teams can access and act on insights without needing constant developer support. 

For organizations looking for a true Adobe Analytics alternative, CDA offers a better balance of usability, affordability, speed, and scalability — without the complexity or hidden costs.