COMPARE CUSTOMER DATA PLATFORMS

Compare Celebrus vs. mParticle

See head-to-head what Celebrus can help accomplish compared to a traditional CDP.

Deciding between Celebrus & mParticle

mParticle relies on SDK-based data collection with manual tagging requirements and operates on batch processing cycles. Celebrus eliminates tagging complexity while delivering true real-time customer insights.

Tag-Free Implementation: Automatic capture vs. mParticle's SDK and tagging

True Real-Time Processing: Millisecond updates vs. mParticle's batch delays
Complete Data Control: Private cloud deployment vs. mParticle's vendor-hosted environment

Advanced Identity Resolution: Behavioral biometrics vs. mParticle's basic ID matching

Unlimited Data Retention: Keep data forever vs. mParticle's 1-2 year limits
Lower TCO: Session-based pricing vs. mParticle's escalating MTU costs

Click to Compare: Celebrus vs. mParticle

Sample of head-to-head comparisons. Download the full report for all 34 categories.

How does Celebrus data collection surpass mParticle?

mParticle requires SDK-based collection with manual tagging and operates on batch processing. Celebrus eliminates tagging while delivering true real-time streaming.

Tag-free capture vs. mParticle's SDK and tagging requirements
Real-time streaming vs. mParticle's batch processing cycles
Cross-domain continuance vs. mParticle's cookie-based limitations
No engineering required vs. mParticle's manual setup complexity
Unlimited data retention vs. mParticle's 1-2 year limits

Why is Celebrus identity resolution better than mParticle?

mParticle's identity resolution is an optional add-on that relies on consistent IDs without real-time capabilities. Celebrus provides patented behavioral stitching.

Built-in identity resolution vs. mParticle's optional add-on
Behavioral stitching vs. mParticle's ID-dependent approach
Real-time processing vs. mParticle's delayed batch cycles
Cross-device continuance vs. mParticle's cookie-based tracking
No login dependency vs. mParticle's consistent ID requirements

How does Celebrus simplify implementation compared to mParticle?

mParticle requires 1-3 months of SDK integration and ongoing tagging maintenance. Celebrus deploys faster with zero tagging overhead.

Under 1 month deployment vs. mParticle's 1-3 month timeline
Zero tagging maintenance vs. mParticle's ongoing setup requirements
Single-tenant VPC vs. mParticle's vendor-hosted environment
Session-based pricing vs. mParticle's escalating MTU costs
Complete data ownership vs. mParticle's limited control model

I have a CDP. Why do I need another data collection tool?

70-90% of all CDP projects fail. Why? Because CDPs don’t work without good data. CDPs bring data together but don't actually collect it, and they often rely on antiquated tagging methodologies for data capture. They’re not live-time because they’re dependent on the source data and the time it takes to compile and send it. You get incomplete and inaccurate data from a variety of sources and spend all your time simply trying to make it usable. Between the latency and the inaccuracies, you end up with a massive dataset that’s unreliable and not available when you need it.

Celebrus fills the data gap for your CDP and solves the digital challenges brands face today, such as:

Capturing AND delivering data in live time
Identity resolution for anonymous users
Stitching identity across domains, channels, and devices
Multiple live-time integrations
Compliance management for instant activation

And many more features in the full report!

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2025 CDP BENCHMARK REPORT

Get the deep dive in our full report.

This benchmark goes beyond feature lists and quadrants to reveal how CDPs actually perform in 34 critical areas. Use it to confidently evaluate your digital infrastructure and avoid hidden compromises. Compare leading CDPs — including Adobe, Amperity, Tealium, Hightouch, and more — across:

Data capture, collection, security, and speed
Identity resolution, cross-device, and cross-channel
Deployment, maintenance, and compliance

Celebrus can work alongside your existing CDP to fill data gaps or completely replace it with superior capabilities. Learn how vendors compare where it matters, and why Celebrus consistently comes out ahead.

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