How 8 leading CDPs compare — and where they fall short.
Many Customer Data Platforms continue to struggle with tagging dependencies, latency, and incomplete data. Celebrus takes a different approach, delivering real-time data capture and instant identity resolution without batch delays or manual implementation work.
The 2025 Benchmark Report evaluates how top CDPs — including Adobe, Amperity, Tealium, Hightouch, and others — perform across 34 critical capabilities, revealing what feature lists and vendor matrices don’t show.
What you’ll learn
- How each CDP handles data capture, collection quality, security, and speed
- Differences in cross-device and cross-channel identity resolution
- Which vendors introduce risk through tagging, batch jobs, or data loss
- How deployment, maintenance, and compliance vary across platforms
Why it matters
Today’s customer experience, AI, and personalization initiatives depend on real-time, first-party data. Celebrus can work alongside your existing CDP to fill critical data gaps — or fully replace it when performance and accuracy matter most.
CDP comparison • Real-time customer data • Identity resolution • First-party data capture
Get the Benchmark Report
Compare leading CDPs and see how Celebrus consistently delivers higher accuracy, faster performance, and stronger identity resolution than traditional platforms.
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