COMPARE CUSTOMER DATA PLATFORMS

Compare Celebrus vs. Hightouch Composable CDP

See head-to-head what Celebrus can help accomplish compared to a traditional CDP.

Deciding between Celebrus & Hightouch

Hightouch is purely a data activation layer that cannot capture customer behavior. It depends entirely on warehouse data and offers no real-time personalization capabilities. Celebrus combines complete data capture with instant activation.

Full Data Capture: Complete behavioral tracking vs. Hightouch's activation-only approach
Real-Time Processing: Instant data availability vs. warehouse-dependent delays
Identity Resolution: Behavioral stitching vs. Hightouch's lack of identity capabilities

Live Personalization: Same-session experiences vs. manual warehouse exports
Complete Platform: End-to-end solution vs. Hightouch's limited activation scope
No Warehouse Dependency: Direct capture vs. requiring expensive data warehouse setup

Click to Compare: Celebrus vs. Hightouch

Sample of head-to-head comparisons. Download the full report for all 34 categories.

Why can't Hightouch compete with Celebrus for data collection?

Hightouch is purely an activation layer that cannot capture any behavioral data. It only syncs existing warehouse data with delays.

Complete behavioral capture vs. Hightouch's zero data collection
Real-time streaming vs. Hightouch's warehouse-dependent delays
Omnichannel data capture vs. Hightouch's activation-only focus
No warehouse dependency vs. Hightouch's requirement for external data sources
Instant data availability vs. Hightouch's manual export processes

How does Celebrus provide identity capabilities Hightouch lacks?

Hightouch has no native identity resolution and must rely on warehouse logic. Celebrus provides patented real-time behavioral stitching.

Patented identity stitching vs. Hightouch's lack of native resolution
Real-time behavioral matching vs. Hightouch's static warehouse logic
Cross-device continuance vs. Hightouch's journey discontinuity
Instant identity graphs vs. Hightouch's manual mapping requirements
Behavioral biometrics vs. Hightouch's complete lack of profiling

Why is Celebrus simpler than Hightouch for enterprise deployment?

Hightouch requires extensive warehouse setup and external tool integration. Celebrus operates independently with direct capture.

Independent operation vs. Hightouch's warehouse dependencies
Under 1 month deployment vs. Hightouch's integration complexity
Built-in capabilities vs. Hightouch's reliance on external BI tools
Single platform vs. Hightouch's multi-tool requirements
Complete data ownership vs. Hightouch's vendor-hosted limitations

I have a CDP. Why do I need another data collection tool?

70-90% of all CDP projects fail. Why? Because CDPs don’t work without good data. CDPs bring data together but don't actually collect it, and they often rely on antiquated tagging methodologies for data capture. They’re not live-time because they’re dependent on the source data and the time it takes to compile and send it. You get incomplete and inaccurate data from a variety of sources and spend all your time simply trying to make it usable. Between the latency and the inaccuracies, you end up with a massive dataset that’s unreliable and not available when you need it.

Celebrus fills the data gap for your CDP and solves the digital challenges brands face today, such as:

Capturing AND delivering data in live time
Identity resolution for anonymous users
Stitching identity across domains, channels, and devices
Multiple live-time integrations
Compliance management for instant activation

And many more features in the full report!

Download your report

2025 CDP BENCHMARK REPORT

Get the deep dive in our full report.

This benchmark goes beyond feature lists and quadrants to reveal how CDPs actually perform in 34 critical areas. Use it to confidently evaluate your digital infrastructure and avoid hidden compromises. Compare leading CDPs — including Adobe, Amperity, Tealium, Hightouch, and more — across:

Data capture, collection, security, and speed
Identity resolution, cross-device, and cross-channel
Deployment, maintenance, and compliance

Celebrus can work alongside your existing CDP to fill data gaps or completely replace it with superior capabilities. Learn how vendors compare where it matters, and why Celebrus consistently comes out ahead.

Download report