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Compare Celebrus vs. Adobe RT-CDP
See head-to-head what Celebrus can help accomplish compared to a traditional CDP.
Deciding between Celebrus & Adobe RT-CDP
When is comes to Celebrus vs. Adobe CDP — the time, cost, and effort are worlds apart. Celebrus is the modern build: faster to implement, easier to use, and far more cost-effective.
Adobe Analytics requires complex manual tagging, samples data under heavy loads, and operates with significant delays that hurt real-time decision-making. Celebrus captures 100% of customer interactions instantly without any tagging requirements.
- Zero Tagging Required: Automatic capture vs. Adobe's expensive manual tagging
- Real-Time Data: Millisecond updates vs. hours / days of delays
- Complete Data Ownership: Your private cloud vs. Adobe's shared environment
- No Sampling: 100% data capture vs. Adobe's sampling under load
- Faster Implementation: Up and running in days, full value in months, not years
- True Cross-Device Tracking: Instant identity stitching vs. Adobe's delayed, login-dependent tracking
Click to Compare: Celebrus vs. Adobe Real-Time CDP
Samples of head-to-head comparisons. Download the full report for all 34 categories.
Adobe requires complex manual tagging and samples data under heavy loads, creating incomplete datasets. Celebrus captures 100% of interactions automatically.
- Tag-free capture vs. Adobe's expensive Launch tag manager
- Real-time streaming (milliseconds) vs. Adobe's batch delays
- Zero sampling vs. Adobe's data sampling on large reports
- Cross-domain continuance vs. Adobe's fragmented tracking
- Single line of code vs. Adobe's complex SDK requirements
Adobe's identity stitching requires Experience Platform, operates with delays, and depends on logins. Celebrus provides patented real-time behavioral stitching without PII requirements.
- Instant behavioral stitching vs. Adobe's delayed ID service
- No login dependency vs. Adobe's logged-in experience requirements
- Patented technology vs. Adobe's ecosystem-dependent approach
- Cross-device continuance in real time vs. Adobe's session limitations
- Millisecond availability vs. Adobe's platform sync delays
Adobe requires 4-6+ months of complex setup across multiple tools. Celebrus deploys in under 1 month with minimal IT involvement.
- Under 1 month deployment vs. Adobe's 4-6+ month timeline
- Single-tenant VPC vs. Adobe's shared SaaS environment
- Automatic updates vs. Adobe's vendor-controlled upgrades
- No tagging maintenance vs. Adobe's ongoing tag management costs
- Built-in compliance vs. Adobe's configuration-dependent HIPAA support
70-90% of all CDP projects fail. Why? Because CDPs don’t work without good data. CDPs bring data together but don't actually collect it, and they often rely on antiquated tagging methodologies for data capture. They’re not live-time because they’re dependent on the source data and the time it takes to compile and send it. You get incomplete and inaccurate data from a variety of sources and spend all your time simply trying to make it usable. Between the latency and the inaccuracies, you end up with a massive dataset that’s unreliable and not available when you need it.
Celebrus fills the data gap for your CDP and solves the digital challenges brands face today, such as:
- Capturing AND delivering data in live time
- Identity resolution for anonymous users
- Stitching identity across domains, channels, and devices
- Multiple live-time integrations
- Compliance management for instant activation
2025 CDP BENCHMARK REPORT
Get the deep dive in our full report.
This benchmark goes beyond feature lists and quadrants to reveal how CDPs actually perform in 34 critical areas. Use it to confidently evaluate your digital infrastructure and avoid hidden compromises. Compare leading CDPs — including Adobe, Amperity, Tealium, Hightouch, and more — across:
- Data capture, collection, security, and speed
- Identity resolution, cross-device, and cross-channel
- Deployment, maintenance, and compliance
Celebrus can work alongside your existing CDP to fill data gaps or completely replace it with superior capabilities. Learn how vendors compare where it matters, and why Celebrus consistently comes out ahead.
View more comparisons.
The Celebrus advantage.
Own Your Data: Built-In Compliance & Consent Management You Can Trust
True identity resolution
Capture entire customer journeys from before login, across all digital and offline channels over time.
Zero-delay data
Get actionable data in milliseconds, so you can react the moment your customer does.
Continuous innovation
Don't rely on legacy tech, choose a platform with releases that make a difference.
Instant value
Say goodbye to lengthy time-to-value and resource-intensive setup.
Vendor-neutral
Plug in Celebrus to any existing martech and fraud tech stack to let better data flow.
Premier partner network
Access proven integrations that maximize your tech investments.
Ready to see how Celebrus outperforms your current CDP?
Get a live demo of Celebrus solutions and experience frictionless data capture and identity resolution — without CDP limits.