Celebrus: The Platform That Future-Proofs Your Data Strategy

Customer data only drives value when it’s accurate and instant. But delivering that kind of insight is getting harder as brands face growing pressure to create flawless digital experiences across every channel while staying compliant. That’s why Celebrus v10 is such a game-changer. 

This isn’t just another upgrade. It’s a strategic leap forward, engineered to make data more powerful than ever before. From fully automated mobile data capture to self-service analytics and real-time predictive modeling, Celebrus delivers on the promise of complete and compliant customer intelligence. 

Let’s dig into the biggest advancements and why they matter. 

Industry’s First Fully Automated Mobile Data Capture 

For most analytics and personalization tools, mobile apps are a data black hole. Session stitching is clunky, app-to-web tracking is often broken, and behavioral data is frustratingly inconsistent. But Celebrus changes that. 

Celebrus captures what others miss with the industry’s first fully automated mobile data capture for complete customer data on mobile. Get full digital identity and behavioral data from all apps and browsers without heavy developer lift. 

With support for Jetpack Compose (Android) and SwiftUI (iOS) — two of the most widely used mobile frameworks in the world — Celebrus gives brands a way to capture the full mobile customer journey on all mobile apps with just one API call.

No other solution on the market offers this level of automation and completeness for mobile behavioral data. Where other tools require developers to manually tag every app screen or event, Celebrus does the heavy lifting for you, capturing all interactions consistently and reliably. 

Key benefits: 

• Faster instrumentation with just one API call for complete data capture 
• Less work for developers and easy to maintain over time
  
• Consistent, frictionless mobile data capture across all platforms with no blind spots

Real-Time Decisioning with H2O Model Support 

Celebrus has always prioritized real-time insight, but we've taken a major leap forward for data science teams. Our latest update integrates H2O machine learning models with real-time data from Celebrus. Now, businesses can build and deploy predictive models based on live customer behavior (as soon as a user arrives on your website or app), reducing latency and improving decision-making. 

Whether it’s predicting the likelihood of churn or dynamically adjusting content or offers based on behavior, the result is a more responsive platform that enhances engagement and drives better outcomes. 

Use Case Examples: 

• Fraud detection: Block suspicious activity such as payment fraud or account takeovers in real time 
• Hyper-personalized 1:1 marketing: Activate dynamic pricing based on user demand and behavior, or trigger content and offers the moment a user shows interest
• Churn prediction: Act on early signals before a customer disengages to deploy retention strategies in the moment

Self-Service Analytics Powered by Metabase: Data for Explorers 

Celebrus understands that everyone uses data differently and has teams structured to use data for different use cases and with various skills. That’s why we offer a solution for every team, whether it's data scientists, marketing, fraud, or combining teams — we offer a solution to fit your needs and also invite you to bring us your challenges. Our latest offering Self-Service Analytics powered by Metabase is for data explorers and offers an intuitive, embedded analytics experience that gives both marketers and analysts direct access to the behavioral insights they need. Users can explore trends and build reports instantly; no technical background required.  

Great data isn’t only about how much you collect, but also about how easily teams can use it. From plug-and-play dashboards to full integration with your existing tools, learn more about which option is right for your brand: 

Celebrus Digital Analytics (CDA) 

Google Analytics 4 and Adobe Analytics come with limitations: from delayed insights to restrictive data collection to ongoing maintenance headaches. CDA is the replacement you’re looking for. By removing those roadblocks, CDA gives you the full picture of the customer journey, connecting dots across devices, visits, and behaviors in real time. With multi-touch attribution and campaign insights, CDA is the go-to tool for teams that want instant visibility into performance and engagement.

• Complete customer journey views 
• Data to optimize campaigns and decisions instantly

Plug-and-play Workbooks for Tableau and Power BI 

Celebrus offers pre-configured workbooks that integrate directly with Tableau and Power BI so you can start uncovering insights right away. 

• Pre-built datasets and dashboards 
• No complicated setup; just plug in your data and discover more

Self-Service Analytics Powered by Metabase 

This is your new go-to for quick exploration. As an alternative to larger analytics platforms that can present obstacles and data challenges, it’s perfect for marketers and data analysts who want to explore and answer their own questions. 

• Easy-to-use UI, embedded in the tools you already use 
• Validate hypotheses and share insights instantly

Navigate the Shifting Regulatory Landscape  

Under global privacy regulations like GDPR, CCPA, and now stricter enforcement from the ICO, adhering to privacy laws for most analytics tools often means turning off data collection entirely when users opt out. This leaves huge blind spots, with some brands losing visibility on 40–60% of sessions. It becomes nearly impossible to evaluate website and app performance and optimize experiences for anonymous visitors. Only Celebrus helps you navigate the privacy-first world without losing sight of your customers.

Anonymized Data Collection 

Celebrus Anonymized Data Collection uses patented, proprietary technology to deliver the insights you need even when users opt out of tracking. With full compliance to global regulations, it ensures your analytics don’t turn off when someone opts out so you can stay informed and in control without ever crossing a privacy line. 

• Capture real-time behavioral data like clicks and navigation paths at the session level, without setting cookies, storing PII, or creating user profiles.

• Maintain visibility into user journeys without creating profiles, so you know what visitors did and where they dropped off, even if you don’t know who they are.

• Keep analytics active post opt-out for smarter UX decisions and accurate performance tracking to optimize user journeys.

CX Vault 

Where Anonymized Data Collection gives you visibility, CX Vault gives you agility. Powered by Celebrus’ patented, proprietary on-device AI, CX Vault is the only technology in the industry that enables real-time, session-level personalization without collecting or transferring personal data. When a visitor opts out, most platforms shut down. CX Vault doesn’t. Instead, CX Vault: 

• Delivers relevant experiences for users who opt out of tracking, using session-level behavioral insight like page views or interactions to tailor messaging in the moment without identifying the user. 

• Functions entirely within the browser with zero server transfers — no cookies or IDs for complete anonymity and total protection against data interception. 

• Uses AI to analyze session activity and recognize behavior patterns, then instantly activates insight to guide in-browser messaging and content without setting identities. 

• CX Vault is the only patented no-party data solution that keeps your marketing efforts responsive, relevant, and compliant even with privacy restrictions. 

What’s Next? 

Each Celebrus platform update is a foundation for the future. Our newest release is ready and available to all current customers. Please reach out to your representative for assistance and questions. For new customers, please book time with us to connect! Now is the perfect time to see what’s possible when your data just works.

Read our press release to learn more.