Celebrus + Pega: Solving the Data Problems That Hold You Back
If you're struggling to create meaningful customer experiences, it's most likely not your strategy that's broken — it's your data.
Outdated systems, disconnected platforms, and blind spots in the customer journey make it nearly impossible to deliver the kind of fast, relevant, and ethical engagement today’s consumers expect. The good news is you’re not alone and there’s a better way forward.
Let’s break down three of the biggest obstacles standing in your way.
How We Solve Your 3 Biggest Challenges with Pega CDH
Challenge 1: You are guessing who your customers are.
You can’t identify visitors without logins, leaving you with incomplete “profiles” and missing the real value of decisioning.
How Celebrus Solves It:- Capture every interaction — logged in or not
- Connect behavior across all channels and devices to create a single, unified profile
Challenge 2: Getting data from your platform into Pega.
Without a data model, you take raw data from one system and have to work on it before sending it to Pega.
How Celebrus Solves It:- Sends structured, ready-to-use data to Pega instantly
- No modeling or data cleansing required
Challenge 3: Nothing you are doing is instant.
Riddled with delays from raw data prep, you’re left with incomplete, inaccurate, untimely data.
How Celebrus Solves It:- Feeds Pega with live behavioral data in milliseconds
- Keeps profiles constantly updated
A Smarter Path to Ethical Engagement
Now that we’ve tackled the roadblocks, let’s talk about the opportunity.
Celebrus and Pega engineered a global integration that launched the “Always-On Insights” program, designed to elevate decisioning by seamlessly integrating Celebrus digital identity and profile data into Pega’s Customer Decision Hub (CDH). Together, we make it easy for brands to capture rich, real-time customer insights and use them instantly to drive smarter, more ethical engagement across every channel.
By combining Celebrus’ effortless data collection with Pega’s powerful decisioning capabilities, we help organizations move from reactive to proactive to create seamless customer journeys and stay ahead of future data privacy demands.
Modernize Your Tech Stack with Seamless Integration
Too often, businesses settle for "good enough" technology because it’s already part of their stack — even if it limits their ability to make real-time decisions or truly understand customer behavior. Old systems, patchwork integrations, and manual workarounds create more problems than they solve, leaving organizations stuck in a cycle of slow, incomplete insights.
Celebrus and Pega together change that dynamic. Our partnership is built to work with the reality of today’s technology environments, not against them. Celebrus captures real-time customer data without heavy integrations or complex workarounds. Pega then puts that data to work instantly, using intelligent decisioning to drive seamless moments-based marketing.
With open connectivity and simple integration capabilities, Celebrus and Pega make it easy to get up and running fast, plugging into your existing tech stack without disruption.
Break Down Data Silos
Many organizations struggle with fragmented data that’s scattered across systems and channels. When web, mobile, and other digital touchpoints are tracked in isolation, it’s impossible to get a clear view of the full customer journey. This disjointed approach leads to broken experiences, missed opportunities, and engagement that feels anything but personal.
The Celebrus and Pega partnership is designed to break those barriers down. Celebrus captures every digital interaction across all touchpoints — websites, mobile apps, and more — in real time, providing a complete, unified view of each individual customer. And because Pega’s CDH is powered by Celebrus' comprehensive data, it can make the right decisions in the right moment, driving relevant and effective experiences across the entire customer journey, making data silos a thing of the past.
Build Ethical AI with Better Data
AI is shaping the future of customer engagement. But for it to be truly effective (and truly ethical), it needs high-quality, trustworthy data at its core. That’s where the Celebrus and Pega partnership makes a real difference.
Celebrus delivers rich data directly from customer interactions, without relying on third-party cookies or questionable data sources. Pega takes that trusted data and powers AI decision-making that is transparent, responsible, and free from hidden biases.
Because AI is only as good as the data that powers it, Celebrus gives Pega the high-quality fuel it needs to deliver accurate, explainable, and ethical outcomes. We help businesses build AI strategies that are not only more accurate and impactful but also aligned with fast-changing privacy regulations.
Celebrus + Pega: Better Together
At Celebrus, we believe in partnerships that drive real results. Together with Pega, we're helping brands create smarter, more connected, and more ethical experiences — today and into the future.
Want to hear more about how Celebrus and Pega are helping businesses stay ahead? Listen to the podcast here.