News, innovation and perspective to drive your business – and your data forward.

No, your CRM isn't a CDP - and here's why

Don’t Let the Bots Win: How to Detect and Prevent Fraudulent Customer Engagement

The (not-so-subtle) impact of real-time data in your legacy CDP

Fraud doesn't live in a black box, so why do your fraud solutions?

How to prevent money mule scams

Money mules: victim or criminal?

Is your first-party CDP really first-party?

Reality check: Tag management systems and data layers are out. Say hello to tag-free CDP

Data never lies, but fraudsters do: Leverage data to solve fraud

How to optimize personalization while still respecting consent

The future of data has arrived! Introducing no-party data

The four types of CDP (vendors) explained

Spoiler alert! What third-party vendors don't want you to know about first-party identity

How to capitalize on personalization in healthcare to improve patient experience

How to detect and prevent increasing BNPL fraud

15 reasons first-party data is the future of personalization and growth

You built it, but they never came – Are your metrics lying to you?

Driving personalized CX for banking customers

5 tips to start your customer engagement transformation

5 essential steps to delivering a hyper-personalized customer experience

The death of 3rd party cookies doesn't mean the death of personalization

Moving the Celebrus brand forward

How insurance carriers can tackle fraud with behavioral biometrics

Open banking is accelerating - but will it be successful?

Know your customer: less friction in fraud detection

Data starved marketing stacks = wasted money

Are you struggling to deliver hyper-personalized customer moments?

MarTech ROI often disappoints ...here's why

Introducing our Profile Builder

Your data called - it wants to come home: Google Analytics violates GDPR

API connector: one dataset to connect them all

Leverage Automated Marketing Signals to achieve 1-to-1 personalization

The rise of the scammer - how can banks turn the tables?

Protecting the consumer with data

Authorized Push Payment (APP) scams reimbursement

Celebrus releases powerful new updates in the global fight against fraud

How enterprises can overcome problems that come with 'cookie death'

The dawning of the era of first-party data (part 1)

The rise of the cloud data warehouse

Behavioral biometrics: it's all about you

The power of a complete profile in a first-party Fraud Data Platform

Catch the fraudster before the fraud

Increase conversion 50%+ by understanding visitor sentiment online

Three steps to hyper-personalization

Industry perspective: unpacking real-time for 'identity'

Visibility Detection 2.0: did you see it?

12 things your CIO should know about CNAME work-arounds for third party cookie restrictions

Benefits of text-based sentiment analytics for your digital channels

Automated Marketing Signals achieve real-time 1-to-1 personalization

Think differently about data driven transformation

True moments-based-marketing needs to happen in-the-moment

How to extend your MarTech solution's use cases

How to overcome the challenges of capturing data from Accelerated Mobile Pages

Data protection...how to beat fraudsters at their own game

Create a unified customer profile and eliminate data silos with Celebrus

How you can enhance operational efficiency with Celebrus

ITP 2.X and browser changes: a path forward

How to leverage real-time data in financial services

New Celebrus CDP use cases

Celebrus for Data Science

The truth about data layers

Celebrus for booking engines

The art of CX enhancement using customer sentiment with Celebrus

Better mobile data for 1:1 personalization and activation

Why your CRM is not a Customer Data Platform - Part 2

Celebrus in action - How a leading retail bank used Celebrus to achieve real-time 1-to-1 personalization

Why your CRM is not a Customer Data Platform - Part 1