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Global multi-line insurer realizes 5x uplift in sales conversions for abandoned quotes

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250%

increase in conversion rate using Celebrus data to drive outreach
5x
increase in response rate for real-time calls to abandoned quotes vs. calls placed next day

60%

conversion rate on calls made within 5 minutes of abandoned quote

This global multi-line insurer overcame quote abandonment through the initiation of a real-time call center strategy to leverage the live-time capture and connection of Celebrus data to engage abandons and overcome objections, ultimately driving policy conversions by 17x overall.

A lack of real-time data prevented this insurer from reaching their full potential in converting abandoned quotes. Using Celebrus data, the team deployed a dialer with live agents placing follow-up calls to customers who had abandoned an online quote, resulting in a 2.5x increase in conversions. But, the dialer had restrictions that limited them calling until the day after the quote was abandoned, which was too late 90% of the time. 

Solution

Using Celebrus live-time data, the team adjusted their dialer to enable live agents to place follow-up phone calls within 5 minutes of an abandoned quote. These agents were able to handle live objections, provide alternative quoting and upsells, and refer to underwriters for quote matching - all in the initial conversation with the customer after the abandoned quote.

Catching customers while they were on a competitor's site, or if they hadn't yet gotten another quote, enabled the insurer to speak to the customer while they were in buying mode, drastically improving conversion rates and sales.

Results

  • 10% conversion rate using Celebrus data to identify abandoned quotes and call customers to follow-up
  • 30% conversion rate by improving call follow-up to within 2 hours of abandoned quote
  • 2x additional conversion increase by accelerating call follow-up time to 5 minutes after abandoned quote, using Celebrus live-time data and data model
instant-gratification

250% increase in conversions leveraging Celebrus data

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This global insurer did it, and you can too!

Celebrus is the radical data solution that uncovers the deepest insight to reveal true customer context and identity - with a single line of code!

Finally solve gaps in data capture, customer context, connectivity with full compliance to elevate your marketing and personalization and explode revenue.

Connect with us today to experience the power of Celebrus for yourself!

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