conversion rate on calls made within 5 minutes of abandoned quote
Using Celebrus live-time data, the team adjusted their dialer to enable live agents to place follow-up phone calls within 5 minutes of an abandoned quote. These agents were able to handle live objections, provide alternative quoting and upsells, and refer to underwriters for quote matching - all in the initial conversation with the customer after the abandoned quote.Catching customers while they were on a competitor's site, or if they hadn't yet gotten another quote, enabled the insurer to speak to the customer while they were in buying mode, drastically improving conversion rates and sales.
- 10% conversion rate using Celebrus data to identify abandoned quotes and call customers to follow-up
- 30% conversion rate by improving call follow-up to within 2 hours of abandoned quote
- 2x additional conversion increase by accelerating call follow-up time to 5 minutes after abandoned quote, using Celebrus live-time data and data model
250% increase in conversions leveraging Celebrus data
This global insurer did it, and you can too!
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