How an insurance group reduced ad spend and increased conversions
This large insurance group increased overall conversion rates by 5% and reduced their advertising spend by 10%.
The health insurer needed better insights to optimize online ad spend and improve service offerings. Before Celebrus, their reliance on tagging systems and traditional web analytics limited their ability to capture detailed visitor interactions, forcing them to rely on last-click attribution models—an unreliable approach for budget allocation.
They also wanted to build more accurate attribution models by tracking customer journeys over time. Their existing tools couldn’t capture the full history of individual online behavior, leaving key insights untapped. By deploying Celebrus, the insurer gained the ability to compile complete visitor profiles, enabling smarter advertising strategies and driving sales growth.
Get Deeper Insights into Customers • Improved Clarity on Impact of Ad Spend • Assess Purchase Decision