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Revolutionizing the privacy-focused CX
December 7, 2022 2pm EST / 7pm UK
Secure your space
Traditionally, brands rely on data capture and contextual activation to deliver a personalized customer experience. However, less than one-third of adults worldwide openly consent to sharing their data with brands. The challenge is set for brands to effectively market to a large, privacy-focused customer base with relevant messaging and experiences without the use of traditional data capture and activation methods.
Join special guest, Stephanie Liu of Forrester, and Bill Bruno, CEO of D4t4 Solutions, parent company of Celebrus, as they present Revolutionizing the privacy-focused customer experience on Wednesday, December 7, 2022 at 2pm EST.
In this interactive, hybrid presentation/fireside chat, they’ll explore:
The sliding scale of consumer privacy segmentation
Strategies to encourage and entice the consumer to share information to enhance their experience
The importance of a complete, first-party digital identity graph - including known and anonymous users
How to deliver a contextually relevant experience while respecting opt-outs and browser restrictions