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Maximizing Digital Relationships in Automotive:
Personalizing the Customer Ownership Lifecycle
June 16, 2022
9am EST / 2pm UK
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Celebrus and Teradata have innovated the understanding of individual customer journeys across advanced digital industries, helping identify growth opportunities across customer acquisition, growth and retention.
Celebrus captures and connects the data that powers customer analytics and activates cross-channel experiences.
Deployed in over 27 countries, Celebrus is built to adhere to evolving, complex compliance standards that reduce costs and fuel identity-based personalized experiences. Never having to hear “we didn’t tag for it,” gives data and marketing professionals the ability to provide a relevant customer experience and enhance corporate reputation.
Teradata is the cloud data analytics platform company, built for a hybrid multi-cloud reality, solving the world’s most complex data challenges at scale.
For over a decade Teradata has been trusted to manage vehicle data by many global OEMs with an initial focus on supporting quality and warranty processes. As vehicles continue to produce additional data touch points, Teradata Vantage has shown its ability to scale, by managing more data and expanding use cases to understand and predict customer behavior based on vehicle experience.