In the News

In his article for Forbes Tech Council, Bill Bruno explains why the traditional RFP model is broken and what marketing leaders should be looking for instead.

In his interview with AI Tech Park, Bill Bruno reveals how to achieve precise identity resolution, counter synthetic fraud, and master ethical, live-time data without sacrificing consumer...

In his article for VMblog.com, CEO Bill Bruno shares his predictions for 2026, highlighting the rising importance of trusted data, ethical AI, and customer confidence.

As part of Cybersecurity Awareness Month, CEO Bill Bruno joins VMblog.com to share why bridging marketing and fraud data is essential for effective fraud detection.

In his article for CustomerThink, CEO Bill Bruno shares the three best steps marketing leaders can take to build a leaner, more effective martech stack.

In his article for The AI Journal, CEO Bill Bruno explains why true data ownership is the foundation for scalable, ethical AI.

In his article for Forbes Tech Council, CEO Bill Bruno breaks down why CDPs often fall short and what marketing, product, and data teams really need to deliver relevant, respectful, and...

In his article for Hospitality Net, CEO Bill Bruno shares how hospitality brands can stay ahead of fraudsters amidst the summer travel surge.

In his article for MarTech Cube, CEO Bill Bruno analyzes whether cookies are the real antagonists in the internet privacy narrative and looks at the role first party data plays in digital...

In his article for Forbes Tech Council, CEO Bill Bruno shares how brands can balance consumer privacy with providing personalized experiences amidst growing privacy concerns.

In his article for Hospitality Technology, CEO Bill Bruno looks into the struggles hospitality brands face when it comes to delivering personalized guest experiences.

CEO Bill Bruno joins Forbes Tech Council and other industry leaders to share underrated tactics tech startups should keep in mind to gain a competitive edge.

CEO Bill Bruno was featured on The Deconstructing Data Podcast from BDEX to talk about how and why better data helps businesses create real value.

In conversation with TechTarget, CEO Bill Bruno shares how customer analytics can reflect customer unhappiness in response to unpopular corporate decision-making.

In his article for HIT Consultant Media, CEO Bill Bruno shares his 3 pillars to success for improving digital engagement and patient experience in healthcare.

CEO Bill Bruno talks to InformationWeek about the importance of protecting customer data.

CEO Bill Bruno shares his 2025 cybersecurity prediction with ITPRo Today.

In his article for Hospitality Technology, CEO Bill Bruno takes a look at the future of personalized hospitality experiences in 2025.

CEO Bill Bruno talks to ITPro Today about the impact unstructured, incomplete, and biased data has on AI initiatives.

CEO Bill Bruno shares his predictions with Hospitality Technology for the solutions hotels will need to prioritize in 2025 to enhance guest experience.

CEO Bill Bruno shares his take with CIO on why better data will be key for meaningful AI activation in 2025.

CEO Bill Bruno shares with Solutions Review why companies will need to prioritize privacy when it comes to their data protection approach for 2025.

CEO Bill Bruno shares his predictions with Solutions Review for how AI will impact digital data for brands in 2025.

In his article for Total Retail, CEO Bill Bruno shares how retailers can build smart, strategic layers of protection to prevent sophisticated fraud amidst the busy holiday shopping season.

CEO Bill Bruno shares his insights and predictions with VMblog.com for the 2025 digital landscape.

Bill Bruno speaks to Enterprise Times about how Celebrus is evolving to meet the demands of an increasingly data-driven world.

We're excited to announce that Celebrus has been featured: Datos Insights highlights six vendors in the Q3 2024 edition of the Risk Insights & Advisory Fintech Spotlight.

In his article for Forbes Tech Council, Bill Bruno debunks the cookieless future hype.

As part of National Cybersecurity Awareness Month 2024, Bill Bruno shares his predictions for upcoming cybersecurity trends with VMblog.com.

In his article for Martech Zone, Bill Bruno shares his top takeaways from the Datos Financial Cybersecurity & Fraud Forum.

On this episode of the Becker's Healthcare podcast, Maigari discusses the evolving concept of the digital front door in healthcare.

This episode of Martech Cube explores the intricate world of Customer Data Platforms (CDPs) with Bill Bruno.

Bill discusses what retailers can do to build better experiences for their customers in MarTech Zone.

Maigari offers insights on how to develop interventions in a cost-effective manner that personalize the experience in a patient centric manner.

Serpil Hall will speak at the conference in London this July.

"With today's identity and cookie challenges, many vendors are preying on the confusion to make it sound as if there isn't a way to solve the data gaps," says Celebrus CEO, Bill Bruno, in...

The data problem is complex, but the time is now to rethink how you capture and contextualize data in your digital channels, explains Bill Bruno in Forbes.

Bill Bruno outlines the top 10 reasons CDP projects fail and actionable tips on how to overcome them in MarTech Series.

Merkle, part of dentsu and Celebrus, have combined forces to launch CXM Signals.

In Martech Zone, Tiffany explores the gaps organizations face when it comes to their CDP systems.

Merkle and Celebrus have announced CXM Signals. CXM Signals is an innovative new solution that will enable businesses to harvest first-party data for improved customer experiences to drive...

Celebrus has recently announced two significant changes for its physical offices in the UK and India, as reported by Enterprise Times.

Serpil discusses her role at Celebrus, how Celebrus approaches fraud prevention, challenges facing the data analytics industry and more in a Q&A with Safety Detectives.

In Martech Zone, Bill pens what you need to know about CDP vendors and why CDP projects often fall short.

Serpil says that as fraud schemes continue to evolve in sophistication and scale, credit unions must remain vigilant and proactive in their approach to fraud prevention.

MarTech View explores how World Wide Lighting reduced checkout abandonment by 48% using real-time exit intent prediction powered by Celebrus and OnMarc.

Tiffany Staples offers commentary to Forbes on tips that marketers can emulate from successful music artists.

Total Retail interviews Maigari Jinkiri of Celebrus to discuss Celebrus Digital Analytics (CDA), challenges for retailers and more.

Bill Bruno discusses the digital front door in healthcare and how adopting solutions like Celebrus can help organizations focus less on data capture and more on enhancing patient...

Ant Phillips offers commentary on business success in Newsweek.

Bill Bruno talks about the latest version of the Celebrus Platform, which now includes several new capabilities, including Celebrus Digital Analytics (CDA), a fully- enclosed solution for...

Bill Bruno offers commentary to Destination CRM on the latest news that Google has begun to disable cookies for some Chrome users.

Tiffany Staples explains to Forbes that having a communications professional at the executive level aids to the company's public persona.

Serpil takes a look at trends and issues impacting the world of fraud in 2024.

Tiffany Staples says to embrace failure as part of the learning process when asked about insights she wish she had known earlier in her career in Forbes.

Tiffany Staples offers tips on how to motivate employees during times of change in Forbes.

Serpil Hall explains how an increase in first-party fraud is a result of the combination of "desperation and perceived ease."

Ant highlights the major privacy and data challenges looming over the marketing world.

Tiffany Staples offers tips for promoting a culture of transparency in Forbes.

Bill explains that it's not too late for tax preparation companies to ensure their digital data is compliant.

Ant Phillips explains that AI can short circuit the time, effort and cost it takes to build machine learning models that personalize customer experiences.

Serpil writes that the best approach to keeping fraudsters at bay is a multi-layered fraud defense solution that combines traditional identity verification methods with advanced fraud...

Details on the launch of Celebrus Digital Analytics.

Details on the launch of Celebrus Digital Analytics.

Bill says it's imperative for healthcare providers to ensure their digital data is on point.

Ant explores how to combat bad bots and the technology that powers data-based fraud detection.

Tiffany explains that to close identity gaps, marketers should focus on capturing a comprehensive data set that spans multiple touchpoints, allowing for detailed customer insight.

Bill writes that bad data leads to poor AI results and biases. As AI becomes more sophisticated, it is imperative for organizations to develop standards for ethics within AI

Ant explains how organizations can continue to overcome increasingly smarter and more sophisticated bots.

Tiffany explains how to solve for the anonymous puzzle. When you begin to solve for anonymous identity, the missing link in your marketing strategy becomes complete.

Bill Bruno shares with Forbes that better, more complete data is the only path to better-performing models.

Enterprise Times discusses new AI and ML updates from Celebrus.

Celebrus VP of Marketing Tiffany Staples offers networking tips in Forbes.

Bill discusses his early decision to pursue a career in data and his passion for ethical AI.

Driving conversions - no matter what industry you're in - always ties back to personalization and how to understand your customer.

Celebrus VP of Marketing Tiffany Staples offers tips for webinar prep for Forbes Communications Council.

Bill discusses if we've hit the point where consumers will start to push back against ever more data points, and shares stories of how fraudsters not only target your consumer goods, but...

How HIPAA regulations apply to healthcare marketing with connected devices and what steps organizations can take to ensure HIPAA compliance in all marketing efforts.

Considerations for marketers when maintaining compliance in healthcare marketing.

Bill discusses the importance of clear opt-ins and outs for consumers, how companies are now gathering consumer information in the wake of the fall of third-party data, and the significance...

Marketers should come up with solutions for each data persona because all of them, regardless of how they feel about data sharing and privacy, still expect to have a good digital experience

15 members of Forbes Technology Council offer their recommendations to protect both their customers and their own reputations.

Recessionary fraud looks different than fraud in a healthy economy because it creates motivation to commit fraud. In addition to the already common career fraudster, financial institutions...

Celebrus CEO Bill Bruno is interviewed about the data strategy DTCs need to be successful and please customers.

Celebrus VP of Marketing Tiffany Staples is interviewed by influencer Anne Mezzinga about data in marketing. Tiffany discusses how good data can change what you can do as a marketer and...

Celebrus Global VP of Sales Mark Krebs is interviewed by influencer Anne Mezzinga about identity and live-time. Mark tells us about the data challenges he hears from clients.

The line between digital and physical is blurred - consumers go into a store and log into their customer accounts simultaneously to redeem discounts, make returns, or look up previous...

Shep Hyken interviews Bill Bruno, CEO of D4t4 Solutions, a company that helps brands provide the most value for their customers using their data. He talks about responsibly utilizing...

Organizations need to make data privacy compliance part of their digital strategy across all the markets they serve. Without compliance, they risk eroding customer trust, losing customers...

Chris Walton and Anne Mezzenga interview CEO Bill Bruno about real-time identity resolution, how it is applied to retail and what it can do for brands to improve their bottom line,...

Head of Fraud Serpil Hall is one of 16 experts worldwide selected to write about what type of fraud is trending in 2023 and how to prevent it in the Merchant Fraud Journal 2023 Fraud Trends...

Businesses need comprehensive data strategies to stay ahead, but many organizations have not done enough to create a strategy that can scale to solve current use cases while ensuring they...

All retail brands identify a target consumer group: a female 34-54 with a six-figure income; a busy couple with two school-aged children that eat well and enjoy prepared meals; or a male...

Celebrus has released Celebrus CX Vault, a platform designed to deliver relevant messages to shoppers while keeping their information private. Celebrus CX Vault utilizes no-party data, an...

Fraud has evolved rapidly over the past ten years as fraudsters have become more sophisticated and prolific. Historically, data and analytics have been too late, supporting the...

As marketers, we segment our careers and capabilities based on the subset of individuals or organizations we market to - business-to-business (B2B) or business-to-consumer (B2C). You're...

With the invention of the internet years ago, new ways to market to consumers quickly arose-and companies seized the opportunity. Marketers used different means to track interactions to...

The targeted advertising world has lost quite a bit of data after the wave of restrictions on data sharing and tracking came crashing down. The Interactive Advertising Bureau (IAB) suggests...

There are three important ingredients to this: willingness to experiment, measuring progress and carving out time for your team.

Targeted advertising and marketing in financial services generates a huge payoff... can be exponentially increased by six to seven times through personalized messages offered in real-time...

Serpil Hall, Head of Financial Crime and Fraud Prevention at D4t4 Solutions shares her expert knowledge on the latest round of scams on an app called Offer Up, so you can avoid falling...

D4t4 Solutions Vice President of Marketing Tiffany Staples is interviewed on how we can reimagine the marketing industry to make it more authentic, and sustainable and promote more...

Building a successful team doesn't have to be a headache. Follow this game plan to assemble a team that meets - and exceeds - your goals.

Data is... the connection between consumers and businesses in the online world and is, therefore, an essential part of how that interaction works.

Consumers gain control of their data while companies build better relationships with their customers... D4t4 Solutions CTO Ant Phillips explains how his team's innovation is a game changer.

D4t4 Solutions CEO Bill Bruno discusses a recent announcement and what's coming up in the next six months.

Personalizing the patient experience is now a possibility by integrating IoT (Internet of Things), and data from those devices. It can provide both patients and their doctors with a better...

We hear so much about the importance of customer experiences, but very few of those conversations include the personalization element.

If businesses identify their customers and interpret signals, they can then understand what is relevant to the customer. Businesses must be able to do five things with their technology to...

D4t4 Solutions CTO Ant Phillips explains how customers can have a positive CX and privacy.

D4t4 Solutions CEO Bill Bruno is interviewed about cyber fraud problems, solutions, open problems, and entrepreneurial opportunities.

Celebrus, the UK provider of customer and fraud solutions, has updated its technology suite with cross-domain continuance, allowing businesses to consolidate information across several...

D4t4 Solutions CEO Bill Bruno explains the benefit of his favorite tech feature.

As a result of the lightning-speed digital shift caused by the pandemic, it's now more important than ever that both sides determine how to repair that relationship to do business...

D4t4 Solutions CEO Bill Bruno shared his perspective that, while cloud adoption has varied across industries, adoption promises big benefits.

D4t4 Solutions CEO Bill Bruno says access to data in a more connected manner leaves less up to interpretation, eliminating siloed data and painting a picture that can be used to create more...

Consumers live moment to moment, and organizations must meet them every step of the way using insights to improve the customer journey.

Not all Customer Data Platforms (CDPs) can intelligently manage first-party data, and the true cost of "free" solutions adds up over time... why businesses need a true CDP and not free...

Agility when dealing with projects and things - plans can change overnight, just like the Pandemic seemingly engaged a new way of handling things practically overnight. Have a plan B for...

Behavioral biometrics are finally giving financial institutions an advantage…

D4t4 Solutions Head of Financial Crime and Fraud Prevention Serpil Hall talks about how the "bait-and-switch" scheme fooled shoppers in 2021.

The cost of account takeover is steep when organisations aren't properly protected... 84% of financial institutions experienced account takeovers in the past year.

eCommerce, mobile banking, and mobile usage have surged. Cybercriminals and fraudsters have seized the moment, taking advantage of this vulnerable time for individuals and businesses by...

With data scientists topping the charts as one of the most in-demand roles globally, many organizations are turning to non-traditional employees to help find greater value in their...

Behavioral biometrics offer a solution to the tricky problem of how best to protect members from scams while avoiding the inconvenience and frustration of false positives.