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GUIDE

Walk the line: Revolutionizing the privacy-focused customer experience

Key takeaways

  • Increasing consumer privacy expectations are a massive opportunity 
  • What consumers really want
  • The five privacy personas, and how to market to each
  • Redefining your understanding of privacy and consent
  • How to effectively market to opted-out and privacy protected visitors

Get the Guide

There are five privacy personas - and you can market to all of them!

When it comes to privacy and personalization, it can feel like things are changing so fast it's impossible to keep up. You know that to stay ahead of the competition, you need to focus on customer experience - but how? 

What do you do when a visitor turns out the lights, blocking all data sharing? And how can you leverage privacy preferences as another tool in your personalization arsenal?

In this guide you'll learn everything you need to know about adapting your marketing strategy to each privacy persona - and gaining a massive competitive advantage.

Follow these simple tips and you'll be on your way to winning customer trust and driving better business results.