The CDP Illusion: What’s Missing from Modern Marketing and Fraud Prevention

CDPs promise real-time insight. Financial services get delay, blind spots, and risk.

In fintech, banking, and insurance, CDPs often fail where it matters most: during the live moment of intent. Batch processing, incomplete identity, and complex architectures leave teams reacting too late, while fraud and customer drop-off happen in milliseconds.

This eBook breaks down why traditional CDPs fall short in financial services, and why a live-time, first-party data foundation is key for both marketing activation and fraud prevention. 

What you'll learn:

• Why most CDPs aren’t truly real-time
• How anonymous and pre-login blind spots limit growth and increase fraud risk
• The hidden costs and compliance challenges built into CDP architectures
• How live-time, first-party data enables in-session personalization and early fraud detection 

Get real results:

See how financial institutions — like Bank of America, Citi, HSBC, Lloyds, Nationwide, and BNP Paribas — use Celebrus to increase visitor recognition, prevent fraud earlier, and activate marketing in the moment, without tagging, stitching, or rip-and-replace.

Like these leading brands, you can generate up to $12M in incremental revenue and block 5,000+ fraudulent quotes before impacting customers with Celebrus.

First-party digital identity • Live-time customer data • Same-session personalization • Instant fraud prevention