Forrester's Total Economic Impact Study of Celebrus


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Cost Savings & Business Benefits Enabled by Real-Time Data & Decisioning. The commissioned study surveyed a number of organizations to reveal their approach to AI and ML strategies, as well as the barriers to success they face. The Forrester Consulting team also conducted extensive research into a leading European bank’s use of Celebrus in combination with a best of-breed enterprise decisioning solution. It gives the clear business benefits and cost savings of Celebrus; the sales lift, ROI, improved customer experience and eliminated tagging costs.

  • Primary research conducted by Forrester Consulting
  • Quantification of value delivered by Celebrus CDP
  • Analysis of 2 Celebrus CDP deployments within banks


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