Global airline generates $millions in revenue using data
A global airline was focused on growing revenue, with pricing a key lever in total revenue generated. The lack of data and insights into factors affecting price sensitivity for key customer segments was holding them back.
Solution
Celebrus CDP was selected to provide detailed online browsing and booking data, enabling pricing models to be optimized by understanding behaviors affecting price sensitivity such as searches for fixed arrival date/time and sorting by flight time. Celebrus captures all pricing factors such as class booked, ancillaries browsed, dates, routes, etc. and compiles flight booking session data to show instances where expensive fares are selected over cheaper fares.
Celebrus provides detailed data for the whole visit, even when a booking isn’t made, and can also snap data to offline customer profiles and booking history. Over 100 events and 500 attributes are made available in real-time.
Results
- Pricing optimized for individual bookings
- Increased revenue per customer
- Higher utilization of flight capacity
>$100M
revenue generated per year for every $1 fare increase
$10Ms
incremental revenue generated