One-size-fits-all is great when you’re selling scarves…not so much when it comes to marketing personalization.
It’s time to let your creative retail marketing juices flow! Check out these 12 ways to make the most of your retail marketing efforts.
Go beyond personalization to inspire conversions.
Every MarTech vendor says they drive personalization, and every retailer thinks they’re doing it – but the truth is, what they’re doing is basic.
It’s easy to throw a name on an email, give customers a quiz, or suggest generic items based on the page they’re looking at. But is that really enough?
To stand out, retail marketers must go beyond personalization to the next level; inspiring customer experiences, predicting needs and wants, and creating a seamless journey that not only converts, it builds brand loyalty and brand evangelists.