Getting started

Help and advice on how to start using digital intelligence and analytics to drive business value from individual-level customer data including specific examples for some key industries.

Celebrus Technologies and Teradata Digital Analytics Handbook EB161015
Digital Analytics Handbook - The Crawl, Walk, Run approach to getting value from data.

Digital analytics can help organisations drive value from their data no matter their current level of analytics maturity.  Getting started can, however, seem a little daunting.  This handbook from Celebrus and Teradata, which includes a perspective from Professor Tom Davenport, takes a “crawl, walk, run” approach to getting value from data, so no matter what level of experience your organisation has, you can still drive value from that most critical business asset – data. 

The handbook outlines a number of analytics techniques which clients from a variety of industries have used to help them meet business goals and stay ahead of their competitors.

Celebrus Technologies Road Blocks Infographic IG230316
Speed to Value - The Data Road Blocks Infographic.

Speed to Value.

Infographic showing the data road blocks that can slow your route to successful customer analytics and how to accelerate past these and along your omnichannel customer analytics journey.

Celebrus for Retail Banking SS180914
Celebrus for Retail Banking.

Laying the foundations for a customer-led digital transformation. Sandwiched between strengthening regulations and scrutiny and growing business demands to break down internal silos and maximise overall profitability per customer, retail banks face a multitude of challenges.

Celebrus for Insurance SS000113
Celebrus for Insurance.

How Celebrus can help insurers in ten key areas. The advent of the internet, the disappearance of brokers and the growth of aggregators in some markets has all changed the face of the sector and the nature of its relationship with customers. Coupled with these changes are consumers’ sky rocketing expectations of the service they receive from the companies they deal with. How can Celebrus help in this challenging market?

Celebrus for Retail SS000512
Celebrus for Retail.

How you can truly treat your customers as individuals and reap the rewards with increased sales, stronger brand loyalty and maximised customer lifetime value. Since the advent of the internet the ‘old-fashioned’ retail objective of making each customer feel special through understanding their wants and giving them a personal service has been very difficult to achieve. But with Celebrus you can treat all your customers as individuals.

Celebrus for Telecommunications SS000712
Celebrus for Telecommunications.

How Celebrus can help telcos with the vital missing piece – understanding individuals’ online behaviour. Even with the vast amount of data Telco companies have about their customers, a vital piece often missing is the understanding of online behaviour by individuals across the brands digital channels including websites, mobile apps and social media. This detailed insight gives Telcos key intelligence that could considerably enhance their customer insight and help their turn often capricious customers into long-term brand advocates. Celebrus can help fill this gap.

When Web Analytics Marries Database Marketing WP000113
When Web Analytics Marries Database Marketing.

A joint whitepaper between leading data analytics consultancy Semphonic Inc. and Celebrus looking at why the two disciplines should marry to create Digital Database Marketing :

  • The morphing of web analytics into digital analytics
  • The importance of individual data in database marketing
  • The reasons for these two disciplines to marry to create Digital Database Marketing
  • The value that organisations are already achieving with this new approach.
Celebrus Technology Full Customer Lifecycle Marketing Attribution WP000512
Celebrus Technology Full Customer Lifecycle Marketing Attribution - The importance of understanding every online interaction by individuals across multiple digital channels and devices over time for accurate attribution modelling.

Learn how Celebrus Technologies delivers data that enables an organisation to build full customer lifecycle attribution modelling through understanding individuals’ interactions across channels, devices and time. The theory is brought to life through a fictitious case study and a few of the decisions to be made by each business when developing of their own digital attribution models are considered.

The Future of Digital Measurement & Personalization WP000012
The Future of Digital Measurement & Personalization.

Gary Angel, President of digital analytics consultancy Semphonic, discusses why he believes that using web analytics data as a key digital data source in a warehouse is often the wrong decision. Individual customer data is necessary for analysis, segmentation and individual-level customer targeting and personalisation. Organisations should be thinking about the long-term infrastructure necessary to support a truly integrated and efficient system of data collection, data warehousing, and personalisation.

Celebrus Technologies 5 Top Tips to Individual Data BP080616
5 Top Tips to Individual Data - The best tips to getting started with individual-level online data.

Based on real-life experiences, feedback and advice from existing Celebrus customers, as well as input from our own implementation and support teams, here are our top five reasons and tips for starting your Celebrus implementation now with minimal impact on time, resources and effort.

BSI: Teradata “The Shocking Case of Home Electronics Planet”
BSI: Teradata “The Shocking Case of Home Electronics Planet.” - A short light-hearted video on how analytics and data science can be used to improve business results for retailers.

Home Electronics Planet, a fictional electrical retailer, has digital marketing campaigns that are failing. Their Chief Marketing Officer gets some analytics and data science help from Business Scenario Investigators (BSI) who recommend changing their search keywords mix, creating tighter customer segments based on product purchase sequencing coupled with real-time web page personalisation, and revising their e-mail marketing to improve business results.

Celebrus Technologies Apex Partner Programme PP200716
Celebrus Technologies Apex Partner Program.
Topics: Partner Program

By partnering with Celebrus and our award-winning, unique technology, organisations gain a real opportunity to truly differentiate themselves from their competitors.  Learn more about The Celebrus Apex Programme, our framework that offers our partners education, tools and support on Celebrus technology

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