Celebrus Digital Big Data Platform
In the early days of the internet, organisations picked through web logs to find information which might help them to optimise their website. Technologies have evolved rapidly since then, and today both the purpose and methods of gathering web data are very different. Organisations now want to understand customers as cohesive, omnichannel individuals and need a very different style of data to do so. Data collection in the inhospitable digital landscape is a complex topic with many different browsers, mobile technologies, development standards and infrastructure dependencies. To truly analyse customer behaviour you need technologies built to meet this specific requirement: relying on technologies developed for reporting or channel optimisation will not meet that need.
Three platform areas
The Celebrus platform is split into three key components:-
Collects complete digital data and adds business context including user defined complex scenarios.More information
- Build the model and deliver the data into the target system of choice in real-time (milliseconds) or near real-time (< 60 seconds).
Celebrus’ proprietary rules-driven real-time personalisation software to drive online and offline personalisation.More information
What Makes Celebrus Unique?
Developed by professionals with over 100 cumulative years of web domain experience, the Celebrus digital big data platform helps organisations overcome the complexity and hostility of this digital world with tagging-free, patented software that streams contextualised, individual-level data about customers’ interactions across a brand’s digital channels directly into the target database of choice.
The way the Celebrus technology can be implemented was really the selling point from our point of view… The time savings in deployment alone are massive.Dan Acarnley, Web Manager, P&O Ferries
The decision to extend the use of Celebrus across the organisation was based on the flexibility, agility and actionability of the realtime granular data and tagging-free nature of the technology.Karl-Sebastian Lindblad, Data Scientist, If Insurance
All you need to know about what data Celebrus collects and from which channels.
Wondering how we can help? Send us a message and we’ll get in touch.