Understand Your Customer: 1st Party Identity Graph and Profile Builder


Identity is the Currency of Customer Experience. Managing and persisting identity across digital channels has become the number 1 challenge for enterprises who wish to transform their customer experience. These organizations must meet rising customer expectations while ensuring compliance to increasingly stringent data privacy legislation. In addition, challenges to 3rd party solutions and frameworks such as Apple ITP has left a massive gap in most organization’s MarTech stacks with regards to identity management.


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