Digital Marketing Teams are facing many significant challenges in 2021 and beyond. As you continue to collect mountains of customer data the problem remains that much of this data is not connected and so is unusable. Your customers want you to ‘listen’, understand and act on their data. However, for many this remains a challenge because of disparate data sources, marketing technology that doesn’t interoperate well, and the inability to distill insights that translate into actionable insights.
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