Blogs

Our team of solutions and industry experts blog regularly on the subjects of:

  • Martech strategy
  • CX enhancement
  • Real-time personalization
  • Security and compliance
  • Data capture and all related challenges
  • Data orchestration and activation
  • Digital identity management and resolution
  • Digital transformation

...and much more. Check out our insightful series of business and technical blogs.

BUSINESS The rise of the scammer - how can banks turn the tables? 5 min read BUSINESS Are you struggling to deliver hyper-personalized customer moments? 4 min read BUSINESS The dawning of the era of first-party data (part 2) - How enterprises can overcome the problems that come with 'cookie death' 4 min read BUSINESS The dawning of the era of first-party data (part 1) 4 min read BUSINESS The Rise of the Cloud Data Warehouse 3 min read BUSINESS Behavioral biometrics: It's all about you 6 min read BUSINESS The Power of a Complete Profile in a First-Party Fraud Data Platform 5 min read BUSINESS Catch the Fraudster Before the Fraud 5 min read BUSINESS Introducing Our Profile Builder 4 min read BUSINESS Industry Perspective: Unpacking Real Time for 'Identity' 4 min read BUSINESS Understanding Visitor Sentiment Online 4 min read BUSINESS MarTech ROI often disappoints ...Here's why 5 min read BUSINESS Three Steps to Hyper-Personalization 5 min read BUSINESS 12 things your CIO should know about CNAME work-arounds for third party cookie restrictions 5 min read BUSINESS Think differently about data driven transformation 5 min read BUSINESS How banks can leverage Automated Marketing Signals to achieve in-the-moment 1-to-1 personalization 5 min read BUSINESS Could text-based sentiment analytics on your digital channels be a tempting new use case for you? 5 min read BUSINESS Operationalize machine learning to achieve in-the-moment 1-to-1 personalization with Automated Marketing Signals 5 min read BUSINESS True moments-based-marketing needs to happen in-the-moment 5 min read BUSINESS How to extend your MarTech solution's use cases 5 min read BUSINESS How to overcome the challenges of capturing data from Accelerated Mobile Pages 5 min read BUSINESS How data protection laws are helping fraudsters...and how to beat them at their own game 5 min read BUSINESS Create a unified customer profile and eliminate data silos with Celebrus 5 min read BUSINESS How you can enhance operational efficiency with Celebrus 5 min read BUSINESS ITP 2.X and Browser Changes: A Path Forward 5 min read BUSINESS How to leverage real-time data in financial services 5 min read BUSINESS Celebrus for Data Science 5 min read BUSINESS Celebrus for Booking Engines 5 min read BUSINESS New Celebrus CDP Use Cases 5 min read BUSINESS New Celebrus CDP Use Cases 5 min read BUSINESS Better Mobile Data For 1:1 Personalization and Activation 5 min read BUSINESS The truth about Data Layers 5 min read BUSINESS Why your CRM is not a Customer Data Platform - Part 2 5 min read BUSINESS Celebrus in action – How a leading retail bank used Celebrus to achieve real time 1-to-1 personalization 5 min read BUSINESS Why your CRM is not a Customer Data Platform - Part 1 5 min read

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