Shop Direct Group Wins Oracle Retail Week ‘Non-store Retailer of the Year Award'.’Published: Friday, 18 March 2011 10:39
The award highlights a highly successful year for the multi-channel retailer, which has been a Speed-Trap customer since 2009.
As the first industry-wide ceremony of its kind, the Oracle Retail Week Awards have been celebrating excellence and innovation in the retail industry since 1996. Winners of the highly sought after awards are recognised across the industry as being market-leaders, and as such, the awards ceremony holds great prestige. This year, the ceremony was held on Thursday, 17th March at the Grosvenor House Hotel, Park Lane, London, with over 1500 guests in attendance. The full shortlist for the Non-Store Retailer award was Amazon, ASOS, eSpare, Kiddicare, Ocado and Wiggle.
Speed-Trap technology delivers complete, real-time data, on online visitors’ behaviour, environment and experience; data to power Customer Data Hubs, driving online and cross-channel behavioural targeting, real-time personalisation & interaction management – complete online customer insight.
Speed-Trap’s Web 2.0 technology captures and analyses interaction at the user interface – whatever the device e.g. mobile, iPhone, PDA, gaming console, or technology deployed e.g. webpage, Adobe AIR, Silverlight, Flash, Flex, AJAX etc. – to deliver complete real-time data on every visitor and user of all your online applications.
Speed-Trap’s systems have come to define a new approach to the integration of online applications into an enterprise’s Information Architecture. The system’s User Interface Capture functionality provides a definitive, flexible and reusable source of customer, behavioral, process and performance data from any internet, intranet or extranet application.
Speed-Trap’s customers use their patented and tag-free Dynamic Collection™ solutions to drive applications as diverse as Fraud Detection, Marketing Automation, Campaign Measurement, Usability & Design, CRM systems and Web Analytics.
With options to directly populate Enterprise Data warehouses via its partnership with Teradata, it represents the leading edge of advanced online channel data capture, analysis and delivery systems. Companies like The SAS Institute utilises Speed-Trap’s technology in their SAS for Customer Experience Analytics product that couples their world-class analytics, marketing tools with Speed-Trap technology to provide integrated cross-channel marketing and customer insight.
Based in the UK, Speed-Trap delivers its solutions directly and via a range of OEM, reseller and system integration partners around the world. Direct customers include AXA, Belron (Autoglass), directgov, Rank Interactive, P&O Ferries and ghd. Speed-Trap’s partners include the SAS Institute, IS Solutions PLC, Teradata Corporation, OnMarc, Oracle and BIMA Consulting.