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Online Customer Intelligence Provider Celebrus Technologies to Attend Teradata Partners User Group Conference and Expo 2011.

Published: Monday, 26 September 2011 18:16

This year, the event will play host to a wealth of world class exhibitors and sponsors, demonstrating the latest data warehousing and business intelligence products and services to business and IT professionals in a variety of sectors. Visitors to the event will be given a chance to network with industry colleagues and seek out new business opportunities within customer data warehousing and its associated technologies.

Celebrus' unique tag-free capture of detailed data on individual online customer's current and past behaviors, transactions and experiences streams in near real-time directly into Teradata's Integrated Web Intelligence (IWI) physical data models.  Combining Celebrus' data with other data in a "Customer Data Hub" enables businesses to build and analyze a true 360 degree view of their customers across all channels. Clients use this insight to drive programs as diverse as Customer Analytics, Business Intelligence, Marketing Automation, Behavioral Targeting, CRM and Fraud Detection.

Katharine Hulls, VP of Marketing for Celebrus Technologies, comments, "We are delighted to be participating at PARTNERS as Teradata is a highly valued partner of ours.  This year's Teradata PARTNERS will provide an excellent opportunity for us to showcase the tremendous business value of adding our data to an organization's information architecture. The exhibition will also provide us with knowledge of new trends, developments and ideas that are being delivered to the industry, and of course end users' demands; it is this online customer intelligence which ensures that Celebrus remains a firm leader in the industry."

The Teradata PARTNERS Conference will be offering world class presentations and learning opportunities. Thought leaders will be addressing the latest business challenges, including the socialization of data, business analytics, marketing and consumer insights and enterprise performance metrics and reporting, while subject matter experts offer real-world solutions to the latest technical and operational challenges, such as Celebrus' demonstrations of the power of customer data hubs.

Hulls concludes, "The Teradata PARTNERS Conference will offer fantastic opportunities to discuss a vast array of issues impacting the subject of data and its use in a variety of industries and organizations.  It will also enable us to have in-depth conversations with data and business professionals about the unique value of individual-level online customer intelligence compared to aggregated reports."

For more information about the 2011 Teradata PARTNERS User Group Conference & Expo please visit https://www.teradata-partners.com/Conference

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About Celebrus Technologies

Celebrus Technologies delivers complete, real-time data, on online individual visitors' behavior, environment and experience, and processes that in real-time to power Customer Data Hubs, and drive cross-channel behavioral targeting, real-time personalization & interaction management. With its tag-free content push, it can also provide a personalization overlay for existing web sites and apps too.

Celebrus Technologies captures and analyzes online customer intelligence from any mobile or laptop browser, including Flash/Flex components, video players and many apps.

Celebrus Technologies' systems have come to define a new approach to the integration of online applications into an enterprise's Information Architecture. The system's User Interface Capture functionality provides a definitive, flexible and reusable source of customer, behavioral, process and performance data from any internet, intranet or extranet application.

Celebrus Technologies delivers its online customer intelligence solutions directly and via a range of OEM, reseller and system integration partners around the world. Direct customers include AXA, Belron (Autoglass), directgov, Rank Interactive, P&O Ferries and ghd. Celebrus Technologies' partners include the SAS Institute, IS Solutions PLC, Teradata Corporation, OnMarc, Oracle, Microstrategy, Sybase and BIMA Consulting.

What is a Customer Data Hub?

Customer Data Hubs are a new way of thinking about managing your online and offline customer interactions. It is a place to accumulate records of customers' and visitors' behavior and experience of an enterprise.

These records typically contain a "customer profile" for each visitor, this profile will hold static information about visitors - things like their name, address, account number etc. and the Hub will also contain "behavior records", that record individuals undertaking specific actions or activities (like purchasing or searching for products, or registering for the site).

In this way the behavioral record becomes a place to hold all the key business and behavioral data for a customer. Some companies just use these hubs to gain online customer intelligence, but they can be used to compile a complete cross-channel view of the customer. Other businesses also augment a customer record with data from BI or other systems - adding information like suggested credit limits, or "next best offer" or "product recommendations".

Adding this type of data is important as the second reason for implementing a customer data hub is that they can be used to drive personalized messages to the visitor or to drive trigger-based marketing campaigns.

Such behavioral records can drive dynamic programs like Basket Re-marketing, Customer Retention, Behavioral Targeting and even provide triggers for key business processes like Churn Management or Anti-Fraud programs. 

Media Contacts

For further information, please contact:

Katharine Hulls
Celebrus
Tel: +44 (0)1635 230 630
Fax: +44 (0)1635 230 435
Email: katharine.hulls@celebrus.com


Jenny Williams / David Beesley
The itpr Group
Tel: +44 (0)1932 578 800
Fax: +44 (0)1932 578 801
Email: jennyw@itpr.co.uk