Enhanced online and offline personalisation.Published: Monday, 30 June 2014 09:24
New Celebrus version enhances one-to-one online and offline personalisation.
Celebrus Technologies, providers of award winning tagging-free digital big data software, today announces the launch of its latest version, v8 Update 9. The latest offering from Celebrus Technologies enables organisations to drive enhanced offline as well as online one-to-one personalisation through the continuous understanding of the ‘customer state’ and the ability to trigger actions based on individual customer activity, or lack of it.
Celebrus’ latest offering gives organisations access to even richer data for decisioning engines, helping them make the best possible decision about which offers to present to customers, as well the most effective locations to place them on the page. In addition, through the advanced intelligence in-built to the Celebrus personalisation technology, the results received from the decisioning engine can be better interpreted so the best option is always the one chosen to show on the web page in real-time.
Katharine Hulls, VP Marketing, Celebrus Technologies comments, ‘Celebrus Technologies provides organisations with detailed and high quality individual-level online behavioural data. With the latest version of our v8 Big Data Engine, this data can now integrate even more easily with model-driven decisioning engines such as Teradata Real-Time Interaction Manager and Oracle Real-Time Decisions because the Celebrus data output is not only even richer, but now also available in the format required by each particular decisioning engine, offering more flexibility of choice for our customers and a more dynamic output.’
Hulls continues, “The provision of data regarding the offers clicked on by the visitor, as well as the addition of out of the box click through rate tracking, delivers the improved insight and auditability required to help organisations track and continually improve their real-time website personalisation results. In addition, the new capability to monitor every individual’s ‘customer state’ by continuously sweeping the Celebrus data mart searching for specified criteria – for example customers who have not visited the website for a month – can be used to trigger other systems. This could include driving offline activities such as a call from a customer service agent or a personalised email, as well as personalised online messages when they do return to the website. In an era where personalisation is quickly gathering momentum, the latest offering brings organisations enhanced one-to-one multi-channel online and offline personalisation.”
Celebrus Technologies (www.celebrus.com) enables organisations to understand their individual customers' interactions across the digital channels they own, including websites, mobile apps and social media. Celebrus' award winning tagging-free digital big data software then feeds this data into a wide variety of big data technologies in real-time. Celebrus' global blue chip clients use this highly granular data to power advanced customer analytics and real-time personalisation and to drive actions that maximise revenue, marketing effectiveness and brand loyalty. Celebrus partners with world-leading technology companies to provide integrated solutions that meet critical business goals. Celebrus also has global reach with their fast and flexible digital data and real-time personalisation platforms available from resellers across the world.
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