Celebrus Technologies partners with Lunexa to provide advanced marketing analytics.Published: Wednesday, 27 February 2013 11:16
Celebrus Technologies, provider of tag-free multi-channel digital big data software, today announces its partnership with Lunexa, a technology consulting firm dedicated to helping firms harness their data assets. Celebrus will be providing Lunexa with highly granular digital data on individual online customer behaviour, which when stored and made accessible on a big data platform, such as Teradata Aster SQL® MapReduce Platform from Teradata (NYSE:TDC), will enable Lunexa to augment its advanced Web and Digital Marketing Analytic Solutions. With these improved analytics and insights, customers will be able to enhance their digital marketing and customer engagement strategies.
Lunexa is at the forefront of advanced customer analytics, and the highly detailed individual-level customer data from Celebrus is a further step forward. Celebrus Technologies tag-free digital big data software provides Lunexa with the necessary granularity of information to help businesses truly understand their customers through analytics such as pathing, marketing attribution and product affinity. This depth of insight enables deep marketing analysis from which to create sophisticated one-to-one personalised digital marketing strategies and online campaigns.
Katharine Hulls, VP Marketing, Celebrus, comments, “Celebrus provides the most granular and rich data available about an individual’s behaviour across multiple digital channels including websites, mobile and social media. Lunexa are experts at turning this data into valuable customer insight which supports better marketing decisions and customer engagement actions for brands which interact with their customers across multiple digital channels. Our technology provides a better way to derive digital analytic data for businesses, offering significant time savings and much richer, granular data, far beyond that provided by traditional tag-based solutions.”
Lunexa and Celebrus are working in partnership with Teradata. The Celebrus software has exceptional capability to feed highly detailed, individual-level online data directly into the Teradata Aster Platform, which Lunexa can use to extract individual-level customer insight.
Mike Anzenberger, VP, Solution Development, Lunexa, comments; “In the fields of customer data capture and data provisioning, Celebrus Technologies is a next generation technology that facilitates in-depth digital marketing analytics. Lunexa has the expertise to transform highly detailed Celebrus data into a data model and analytic solution that enables quick and easy iterative analytics via our pre-packaged reporting suite. With the Celebrus software, we can utilise their detailed individual-level customer data to provide our clients with greater insight into the efficiency and effectiveness of their marketing spend – the key to continuous improvement in digital marketing.”
Hulls concludes, “This partnership marks the start of an exciting time for Celebrus as we increase our customer base in the US. We are looking forward to working with Lunexa and building on our joint offering which is currently being implemented by a large US retailer to optimise the effectiveness of their digital marketing.”
About Celebrus Technologies – www.celebrus.com
Celebrus Technologies enables organisations to understand their individual customers’ interactions across the digital channels they own, including websites, mobile apps and social media. Celebrus’ award winning tag-free digital big data software then feeds this data into a wide variety of big data technologies in real-time. Celebrus' global blue chip clients use this highly granular data to power advanced customer analytics and real-time personalisation and to drive actions that maximise revenue, marketing effectiveness and brand loyalty. Celebrus partners with world-leading technology companies, including SAS, Teradata and Microstrategy, to provide integrated solutions that meet critical business goals. Celebrus also has global reach with their fast and flexible digital data and real-time personalisation platforms available from resellers across the world.
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About Lunexa - www.lunexa.com
Lunexa provides consulting services and solutions focused on business intelligence, data warehousing, data integration and big data. Our solutions for digital marketing and web analytics help companies maximize value from their data assets. From source systems to analytics and dashboards, Lunexa consultants offer unique end-to-end expertise on all aspects of data warehousing and business intelligence. Lunexa is the recipient of the Red Herring Top 100 Global and North America awards, the Inc. 5000 award and the San Francisco Business Times Fast 100 award. To learn more, visit www.lunexa.com.