Celebrus Technologies Launches Global Partner Program.

Published: Tuesday, 12 June 2012 01:00

Celebrus Technologies, the online customer intelligence provider, has announced the launch of its global partner programme, Apex. Celebrus is seeking out new potential partners who are interested in taking Celebrus’ unique, tag-free™ online customer intelligence technology and adding it to their own digital product or solution portfolio.

Such partners may include technology vendors such as database, business intelligence or marketing automation software providers, resellers or customer intelligence, database management and marketing analytics consultancies in similar industry areas. Celebrus’ existing partners include SAS, Teradata and Microstrategy as well as reseller partners in the UK, Europe, US and Australia.

While the formally structured Apex partner programme is launched today, Celebrus has secured a track record in successful partnerships already, announcing several new partner relationships with technology vendors and resellers in Australia, Europe and North America in the last twelve months.

Celebrus’ multi award-winning online customer intelligence technology enables customers to collect data on individual visitors’ interactions with their websites, mobile applications, Facebook and YouTube pages and create individual user profiles, including details such as behaviour, preferences, devices used and frequency of visit. Customers use this data in applications such as real-time personalisation, multi-channel marketing communications, marketing attribution modelling, enhanced customer intelligence and targeting and fraud detection.

Available partnerships within Celebrus’ Apex Partner Programme are categorised as:

• Celebrus Country Partner –
primary sales channel for Celebrus in a given country or region.

• Celebrus Technology Partner –
the owner of technology that is complementary to Celebrus and who clearly brings expertise within their market sector.

• Celebrus Reseller Partner –
actively resells Celebrus software and has all of the skills required to deploy and support Celebrus, including integration with other systems.

• Celebrus Consulting Partner –
there to help the end user gain most value from the Celebrus deployment and who brings significant expertise in the analysis of data and definition.

• Celebrus Original Equipment Manufacturer (OEM) –
a company that uses Celebrus as a component in their own product, such that the end user will not necessarily even know that Celebrus technology is involved.

The Apex programme is intended to provide Celebrus’ partners with a fully supported and structured engagement model, such that full understanding of Celebrus’ technology is assured, along with a detailed appreciation of how the software could be integrated with third party products – thereby enabling partners to set themselves apart from the competition.

There is also dedicated marketing support available in the form of the ‘Pinnacle Portal’ and the ‘Campaign in a Box’. The Pinnacle Portal brings partners information and re-brandable resources such as case studies, product release notes, technical updates, white papers, glossary wikis and presentations, plus it can also be used as a centrally accessible information repository.

The ‘Campaign in a Box’ is a series of pre-packaged marketing collaterals, pre-prepared in suitablesets to enable marketing campaigns to be deployed by partners quickly and with minimal additional necessary resource. These include materials such as webinars, white papers, key messages for promotional activities, slides, email signature banners and call-to-action imagery. By providing such packages, Celebrus believes that partners will be able to easily deploy new marketing programmes through pre-existing processes.

Tim Simmons, Vice President of Global Industry Marketing, Teradata, a principle Celebrus partner, comments, “Our partnership with Celebrus Technologies has enabled us to provide our customer base with an enhanced service. Indeed, Celebrus’ tag-free ‘Web Stream and Go’ approach permits Teradata and Aster customers to move beyond test and learn projects into near real-time production and integrated channel environments. Together, we are therefore working to address the needs of our customers, ensuring tight coupling with application, data-model and the database."

Gerard Brinkman, Director at Netherlands-based Celebrus Country Partner, OnMarc, specialists of data provision and online visitor information, comments, “The ongoing relationship which we at OnMarc have with Celebrus is excellent. The Apex Partner Programme simply demonstrates Celebrus’ continued commitment to its partners and strengthens the expertise which further partners can bring to the offering – I am certain that other businesses will share in benefits similar to those which we have.”

Peter Kear, Sales and Marketing Director at UK-based IS Solutions, also a key Celebrus reseller, comments, “Celebrus’ technology has made a substantial impact on our product and service portfolio. The flexibility with which the software can be incorporated within a number of different technology initiatives – ranging from business intelligence to email marketing automation to online personalisation – makes Celebrus a core part of our proposition, but one that can be readily repurposed as our business evolves. It is therefore an inherently supportive technology from which we have gained substantial business which we would not otherwise have won.”

Katharine Hulls, VP Marketing, Celebrus Technologies concludes, “We are delighted to be announcing our dedicated Apex Partner Programme. The programme recognises that all businesses are and strive to be unique by ensuring that our technology can be integrated with a wide variety of portfolios, and by ensuring that we are suitably equipped to provide suitable resource no matter how the partner may wish to sell our software. We are dedicated to establishing a network of partners that is as broad geographically as it is in nature of partner, and we believe that Apex, Pinnacle and our support services demonstrate this.”


About Celebrus Technologies

Celebrus Technologies delivers complete, real-time data, on online individual visitors’ behaviour, environment and experience, and processes that in real-time power Customer Data Hubs, and drive cross-channel behavioural targeting, real-time personalisation & interaction management. With its tag-free content push, it can also provide a personalisation overlay for existing websites and apps too.

Celebrus Technologies captures and analyses interaction at the user interface from any mobile or laptop browser, including Flash/Flex components, video players and many apps.

Celebrus Technologies’ systems have come to define a new approach to the integration of online applications into an enterprise’s Information Architecture. The system’s User Interface Capture functionality provides a definitive, flexible and reusable source of customer behavioural, process and performance data from any internet, intranet or extranet application.

Celebrus Technologies delivers its solutions directly and via a range of OEM, reseller and system integration partners around the world. Direct customers include AXA, Belron (Autoglass), directgov, Rank Interactive, P&O Ferries and ghd. Celebrus Technologies’ partners include the SAS Institute, IS Solutions PLC, Teradata Corporation, OnMarc, Oracle, MicroStrategy, Sybase and BIMA Consulting.

For further information, please contact:

Katharine Hulls 
Tel: +44 (0)1635 230 630 
Fax: +44 (0)1635 230 435 

Jenny Williams
The itpr Group 
Tel: +44 (0) 207 183 8200