Celebrus Technologies Expands Global Reach by Agreeing Strategic Partnership with Servian.Published: Tuesday, 20 March 2012 12:19
Celebrus Technologies, the online customer intelligence provider, has agreed a strategic partnership with Australian IT and software development consultancy, Servian, to branch out into the Australasian market for the first time.
As part of the agreement, Servian will be reselling Celebrus’ online customer data capture solutions into the Australian telecommunications, finance and insurance sectors. The partnership aims to capitalise on the increasing emphasis that the Australian market is currently placing on achieving a detailed appreciation of the online channel to enable targeted marketing activities through either the online channel or as part of an integrated multi-channel approach.
Servian is an Australian IT and software development consultancy with particular experience in business intelligence and business process automation, specialising in the telecommunications, finance, insurance and e-commerce markets. Australian financial services and telco firms have in recent years invested considerable resource in finding ways to capture data on how their individual end-users are interacting with their websites. At present, such data capture is very labour-intensive – typically involving extensive ‘tagging’ – and even when the data is captured, it is fed through to the organisations’ surrounding systems in such a disjointed manner that real-time responses to the data are almost impossible and in-depth profiles of individuals’ current and historic activity are extremely difficult to build.
By agreeing a strategic partnership with Celebrus however, Servian’s customers will be able to gather structured, detailed and real-time data on their online visitors and feed the information into a variety of automated customer intelligence initiatives, including campaign attribution, personalised online marketing, multi-channel marketing initiatives and even online fraud detection. The highly granular, individual-level nature of the data will also enable deeper and more reliable customer intelligence than is possible with other digital data sources.
Tony Nichol, Managing Director, Servian, comments, “Celebrus is deliberately designed to be an enabling technology rather than an overall enterprise online marketing solution. That flexibility means that the highly detailed data that Celebrus provides on a website visitor’s current and previous behaviour is easily made available to third party technologies such as online personalisation engines or email marketing tools, enabling them to build truly relevant, engaging communications. These solutions can only be as good as the data that is fed into them and so by relying upon data that is so comprehensive and unequalled in its breadth and depth as Celebrus’, and as easy to get due to the tag-free® nature of Celebrus, our customers can gain rapid competitive advantage in the online and multi-channel markets.”
Katharine Hulls, Vice-President of Marketing at Celebrus Technologies, concludes, “We came into contact with Servian through a joint prospect and were hugely impressed by their experience in the marketplace and in the way that their thinking complemented our own. Further discussions with Servian on their recent projects and the Australian marketplace in particular made it clear to us that now was the time to make sure that we had a strong, reliable and well-recognised presence in this market in which digital marketing is rapidly increasing in importance. Frankly, partnering with Servian gives us an ideal opportunity to be in the right place at the right time.”
About Celebrus Technologies
Celebrus Technologies delivers complete, real-time data, on online individual visitors’ behaviour, environment and experience, and processes that in real-time to power Customer Data Hubs, and drive cross-channel behavioural targeting, real-time personalisation & interaction management. With its tag-free content push, it can also provide a personalisation overlay for existing web sites and apps too.
Celebrus Technologies captures and analyses interaction at the user interface from any mobile or laptop browser, including Flash/Flex components, video players and many apps.
Celebrus Technologies’ systems have come to define a new approach to the integration of online applications into an enterprise’s Information Architecture. The system’s User Interface Capture functionality provides a definitive, flexible and reusable source of customer, behavioural, process and performance data from any internet, intranet or extranet application.
Celebrus Technologies delivers its solutions directly and via a range of OEM, reseller and system integration partners around the world. Direct customers include AXA, Belron (Autoglass), directgov, Rank Interactive, P&O Ferries and ghd. Celebrus Technologies’ partners include the SAS Institute, IS Solutions PLC, Teradata Corporation, OnMarc, Oracle, Microstrategy, Sybase and BIMA Consulting.
For further information, please contact:
Tel: +44 (0)1635 230 630
Fax: +44 (0)1635 230 435
Jenny Williams / David Beesley
The itpr Group
Tel: +44 (0)1932 578 800
Fax: +44 (0)1932 578 801